Now, transformation in Indonesia related to health services has been changed a lot. In the past, when we heard about health system services, many people would think that everything was done in a complicated process. But, when the digital era entered and began to increase very rapidly in Indonesia, it affects the way of thinking and behaving following the digital changes that occur.

The transformation from conventional service to the digital era also has an impact on the world of health, where innovation is needed to improve the quality, equity, and accessibility of health services. So, many people try to develop that innovation, starting from applications made by the nation's children rise which aim to improve health services, to the Ministry of Health that have e-health programs as a form of Indonesia's efforts to participate in the WHO (Sustainable Development Goal Program) movement.

The Ministry also seeks to put perspective on how technological progress and ICT (Information and Communication Technologies) development contribute to the transformation of the health sector, as well as providing health services that are easier for the whole community. In Indonesia, the progress towards ease of long-distance treatment has become more open.

In fact, growing digital healthcare has provided many benefits both in customers and businesses (providers of medical personnel). 

For Business:

  • Improve Health Management

Assist in hospital administration, such as the long queue and registration process.

  • Reduce the Number of Referrals

This can directly or indirectly reduce the number of referrals and reduce the patient's need to be transferred.

  • Budget Allocation

The implementation of health services especially those that are promotive and preventive are carried out not in health facilities. Both of these will be able to help reduce the need to increase the quantity of health service facilities so that existing funds can be more utilized to improve the quality, existing facilities, and infrastructure.

For Customer:

  • Information Exchange

The open exchange of medical information between a person and medical expert through the use of electronic technology will lead to improved health services and patient health status.

  • Accessible

Patients will get easier access to reach health information, bridge access and treatment of patients everywhere. There are no time and place restrictions between patients and health professionals to reach the remote area.

  • Cost-Effective

Customer can consult with a medical expert to find out the initial diagnosis, so there is no need to go directly to the hospital or clinic.

  • Efficient

Saves more time because there is no need to queue or perform procedures in the hospital just for an initial consultation

Digital Media

Because of the benefits that the customers can get, they set a high expectation for the health care provider. So, Indonesian Healthcare has to give the best service to fulfill customer needs, especially for their digital strategies to increase the user’s experience such as:

  • User experience

As a patient, they would prefer a process that is not complicated or process that is easy to use by users

  • Increase content credibility

Create health information by people who have credibility in their fields.

  • Data security

Protect data patients to avoid misuse of personal data for corporate purposes. Users will be very concerned about the data provided. So, health providers prefer to work together with Medical Institutions to gain user's trust.

  • Highly accessible

It can be accessed anywhere, anytime, and affordable in hard-to-reach areas. Through the Internet connection, anyone can access health services and always be connected to the professional to resolve concerns.

  • The credibility of medical expert involved

Doctors or experts who provide information to users must have a medical license, registered with a recognized medical organization in Indonesia, certified according to expertise and specialist fields. This is to ensure that users get the information in the best possible way.

The digital healthcare business surely will continue to grow swiftly. Implementing the trends and developing a new innovation that suits your business will be the key to make your business survive in this digital era and stay ahead of the other competitors.

Author: Laurensia Clara Sakti (Sr. System Analyst)