According to Google reports, mobile phones are currently the number one tool used by people to help them undergo the whole process of travelling. Starting from booking flights, hotel reservations, and any other accommodation that they would be needing to complete their travelling essentials. This may be because of the practicality of mobile phones which makes it inseparable from people’s lives. Let’s dig deeper and confirm the big question: how does mobile technology influence travelling experiences?
How mobile technology introduced online travel shopping to the world
Mobile technology has transformed and enhanced people’s travel experience. Thanks to mobile technology, every step of people’s travel needs such as planning the trip as well as all the activities during and after the trip can be done effectively. People tend to look for information related to their trip using mobile devices because it is faster and supports these people’s high mobility.
Mobile devices can be used to search for destinations alternatives such as restaurants or tourist attractions, flight schedules and booking, accommodations, including periodic price discounts now and then. People are seamlessly planning their trips anytime, anywhere. During a trip, mobile devices make travelling a whole lot easier because people can check-in for flights and hotels via their mobile phones, use GPS and dictionary to help them survive in unfamiliar areas, rent a car or bike to commute, purchase ticket for attractions, and capture memories for further use. When the trip is over, it is now time for them to use their mobile devices to share their precious moments and memories with their families and friends via social media.
How OTA (Online Travel Agencies) can take advantage of digital trends for their business’ growth
To stay competitive in this digital world we live in, OTA should consider building features that can make its platform a one-stop application to help users in the three phases of travelling (planning, during and after). They should not only provide a platform for people to book flights or hotels only, but also something that is so holistic it could cover the entire trip essentials from A to Z.
If this goes well, OTA platforms may, and can be the number one choice for users to accompany them on a trip, as well as helping them plan and prepare for it all. Can you imagine how versatile it would be to have everything you need for a trip provided for you in just one platform?
How hotels and airlines can convert their OTA customers into direct bookers
Keeping customers coming to your hotel or airline may have its perks. OTA customers may come endlessly thanks to the internet, but still, they are those who book your services through third party agents. Now, how can hotels and airlines convert these OTA customers into direct bookers? Take a look at these tips below.
- Build a good website
A good website, especially a mobile-optimized one, is what keeps customers coming. Placing it on OTA platforms’ hotel or flight detail page makes users aware of this information, which can attract them to visit the website. The website should already have booking features where users can book hotels or flights directly. Not to forget, offer prices that can compete with what the OTA offers to customers.
Offer personalization to customers based on their historical activities in OTA platforms. This way, it would be easier to meet their actual needs.
- Use digital marketing
Use digital marketing campaign or paid ads that promote your business and offer it to other platforms such as social media, games, or other media. By doing this, the OTA platforms could be a big help for your business’ exposure.
The conclusion is online travel shopping has indeed become a global phenomenon. With the help of mobile devices, all travel-related things can now be done with the touch of people’s fingertips. This phenomenon also aids the hospitality sector by providing easier access for customers to search, book, and pay for services offered by hotels and airlines, making it a win-win solution for everyone.
Author: Mutia Ovirza (Technical Manager)