People nowadays are constantly in need of an all-in-one solution that could make their life easier. This then leads to a variety of innovation many companies have tried to make to fulfill the market’s need, one of them being mobile application. The term “one click away’ is now not so strange for us to use daily because we can do almost anything through our gadget. It makes us wonder whether the trend of mobile apps in Indonesia and the use of Internet of Things that inevitably comes with it really has something to do with how businesses get transformed in the digital world. 

The recent trend of mobile apps in Indonesia

Mobile apps are now being used by a wide range of businesses. Although dominated by gaming and entertainment industries, the world of apps is now open for various functionalities. Let’s walk through what kind of mobile apps are now trending in Indonesia.

  1. Social media & Communication Application
    As social creatures, interaction is one of the most basic human needs. Thanks to social media & communication application, people easily interact with another without boundaries, not to mention if it is also related to daily tasks at work.
  1. On-demand Application
    Almost all service providers have found their way to your doorstep as you wish. Ordering food, commuting, shopping, sending a package, and even getting a home massage, it can all be accessed from mobile phone through the simplest gestures such as swiping & tapping. Such blessings are showered upon us by these on-demand apps. These apps are designed to have an easy to use interface to help us understand the apps without too much of a hassle.
  1. Mobile Payment Application
    The integration of mobile payment application with an on-demand app or e-commerce app enables customers to conveniently make their payment. Instead of having to pull out their credit cards, cash, or write out a check, mobile payments support contactless payments via their customer’s smartphones.
  1. E-Commerce Apps
    More and more e-commerce businesses are creating apps of their own and it seems that this is one excellent step for the industry. Mobile apps for e-commerce businesses has made shopping experience even more convenient. With a single tap on the app’s icon, you will be led to a store’s product offerings. A little scroll or swipe here and there, and you are sure to find the perfect product you have been looking for. With mobile apps, shopping is redefined and many people would agree that e-commerce and mobile apps are one perfect match.

How mobile apps transform businesses digitally

Now, what about the variable of how a mobile app could actually transform businesses in the digital world? Looking at how fast the market is currently growing, each and every company needs to find a way to reach their specifically targeted audience. This is where mobile apps take place and have their significant role in fueling business growth. There are three known significant ways of how they work.

  1. Reach Wider Range of Customers & Create Brand Awareness
    Visibility is a major component of branding, and mobile presence can play a significant role in this. More than 60% of Indonesian's total population is now already connected to the internet by accessing it through mobile device. With mobile apps, your business can be accessed by your customer anywhere, anytime. Deep-link technology also helps convert website visitors to mobile app users. Just by clicking a link on your current website, customers can easily install your mobile apps to their phone and continue reading the contents there. It would be better if it is combined with SEO, social media, or other digital marketing tools.
  1. Improve Efficiency & Increase Sales
    All businesses are now able to improve employee engagement and internal process efficiency by using a built-in communication & task management mobile app. Employees can discuss topics, assign tasks, share knowledge, report progress, and even follow up client’s updates wherever and whenever. Push notification also helps by notifying employees regarding their schedules in real-time. Mobile app can increase sales if it is well integrated into your business. Retail businesses with an integrated e-commerce system in it will increase efficiency while also boosting sales figures. Restaurants with food ordering system built into their app will experience dramatic improvement online or in-app purchasing. Integrated mobile payment also make transactions more convenient and enjoyable.
  1. Engage with Customer and Make Them Loyal
    Successful businesses know how important it is to engage with their customer more. Mobile apps are in this case one of the best ways to communicate and engage with customers. The app gives your customers the ability to interact with your business on their own schedule. Geo-location & push notification technologies facilitate contextual marketing to leverage more business opportunities. With referral program and loyalty program, you can incentivize your customers to refer you new, fresh, businesses while also taking part in making you viral. After-sales service application like complaints, review, and customer service system helps you engage more with your customer. Virtual assistant is also one of the options you could have with mobile apps.

The advantages businesses could have by integrating with IoT

On that discussion, we have to agree about the fact that mobile apps cannot be separated from Internet of Things (IoT). As people become more inclined to let technology into their lives, the market for IoT devices flourishes. In developed countries, people use Google Home or Amazon Alexa to make their house a ‘smart home’, in the context of doing everything with the technology of internet. Looking at the increase use of mobile devices, digital solutions tend to include mobile apps or even go by mobile-first approach. For example, it is much more convenient to control what happens in your home from your smartphone. In this case, having a mobile app helps you do so in reality. In Indonesia, IoT mobile app can also be adapted into business and be the next digital transformation. There are several examples of how IoT can benefit businesses.

  1. Asset Tracking
    IoT can help logistics or mining industry identify, track, and monitor assets in real-time. That unprecedented degree of visibility is helping companies prevent loss and theft, increase fleet efficiencies, and improve demand forecasting. Tracking data can also be shared instantly with all entities in a supply chain to further increase visibility and reduce inefficiencies.
  1. Remote Diagnostics
    IoT devices are also being used to collect detailed and timely diagnostic data in a wide variety of different fields. An excellent illustration of this comes from the agricultural or farming industry. A connected device continuously monitors environmental conditions such as temperature, humidity, sunlight, and soil condition. IoT devices can also be designed to automatically respond to environmental data.
  1. Preventative Maintenance
    IoT technologies help businesses protect valuable in-field assets. IoT device can be deployed to remotely monitor equipment, track maintenance schedules, and prevent malfunction. If a piece of equipment begins to malfunction or underperform, the IoT device will instantly issue an automated alert to the mobile app.
  1. Offline Shopping Ads
    IoT mobile app gives shoppers valuable information about sales and other promos that they may find in their vicinity, for example in a shopping mall. By connecting directly with potential customers, IoT help vendors focus on their marketing campaigns with minimum effort.

To conclude it all, it is safe to say that mobile apps has already been our go-to solution to help us in our everyday life. It is so comfortable and versatile that it would be almost impossible for us to change back to our traditional habits of doing everything conventionally. As a result, the familiarity of mobile apps and the possibility for us to make it personal has changed the way we live our life in this digital era.

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Author: Ardian Franindo (Technical Director, Mobile Solutions)