Technology plays a major role in shaping the political landscape. Perhaps, the most obvious way that technology impacts politics is as a tool for political actors such as politicians, governments, and other organizations to better identify, engage with, and rally members of the public to their cause, as well as broadcast political messaging.

Digital media, technology, mobile apps, and data can of course help the political campaign to succeed, but coupled with public support, the campaign will surely be perfectly successful. Public support for political campaigns is derived from the community's own belief in the bid for the vision, mission, and programs of political campaign candidates. The offer of the vision, mission, and program is carried out by making speeches in front of prospective voters which can also be used as a means of receiving people's aspirations.

With the pandemic the entire world is still facing, the public has currently forced to comply with the health protocol which causes it to prohibit gatherings and the public is required to keep their distance, for sure this will affect the delivery of speeches and acceptance of the aspirations of the elected candidates. When we live in a digital era and there’s an on-going pandemic that forced us to be inside our home, the political campaign for this upcoming election will be held on our phone through website or even a mobile application.

Mobile application can be used as a means of time management, fast vote count results, and communication that allows prospective candidates to collect data regarding the interests and aspirations of the community. Public can also get notifications regarding the latest news about campaigns and aspirations that can be conveyed. Mobile applications during this pandemic will have a major impact on data management of elected candidates, delivery of information, and communication. 

There are various technologies that are set to impact the mobile application development in 2020 regarding the upcoming election, let’s take a deep dive into some of the loudest trends:

  • UI / UX, strong attractiveness and user-friendliness can be important points so that people become enthusiastic and feel at home in reading information about the campaign.
  • Location, can assist the community in the notification of valid aspirations. The location that has been determined can be a consideration with greater validity for prospective candidates to explore and solve problems that occur in the coordinates of the listed locations.
  • Biometrics, increased security to further validate when entering the application using the fingerprint sensor in addition to NIK and KK.

We have seen how the mobile application impacted the upcoming election also the trends of it, but you may ask the benefits that can be derived both for candidates and voters through mobile apps. Well, there are some benefits that we can both take in, such as for voters who use the application, they are getting knowledge about candidate profiles (personal background, political biographies, vision, mission, and work programs), getting the latest news related to campaigns through notifications on the mobile application, and public aspirations can also be conveyed by integrating social media.

Meanwhile, the advantage for candidates in using the application is getting the data needed in the campaign quickly, reducing operational costs, time management will be neatly organized through the scheduling feature, acceptance of aspirations can be validated with the support of sharing location, the application can also provide information about donations made can be provided by supporters, and volunteer data collection will be relatively easy because it is integrated with social media.

Author: Fadillah Kurniawan (Mobile Developer)