Brand Development, UX & UI Design, Web Development
Challenge: Unveiling the Korean-based wedding company to a wider audience
Founded in 2010, Wedding& is a wedding portal service company from Seoul, South Korea, which was focused on making their customers’ dream wedding comes true. The services offered include wedding consultation, wedding hall portal, advertising agency, and exhibition.
Wedding& was aware of the growing market opportunity outside of Korea, thus the company decided to level up their game by expanding their market reach to other Asian countries, such as Indonesia, Vietnam, and Singapore. Wedding& needed to adjust themselves to meet the interest of their new market while maintaining the trust they’ve already got from their Korean audience. In an attempt to do that, Wedding& collaborated with Suitmedia to bring a responsive, beautiful, and engaging website that is not only function as a wedding preparation platform, but also as a hub for inspiration for brides & grooms to be.
Solution: An elegant, romantic, and modern website and make it actually useful
We understand that a wedding is one of the most special events in one’s life. People want to cherish every moment related to the wedding day, being in the preparation, choosing the wedding suit or dress, and planning an unforgettable honeymoon. Keeping that in mind, we want to provide a website that is easy to use and also can give new wedding inspirations for the target market.
For UI design wise, Suitmedia has chosen to implement a modern design by relying on large photographs and much simpler navigation. On the homepage, users will be welcomed with large images that fill the entire screen and options to continue browsing in wedding category or honeymoon category.
The other pages also consistently provide big, screen-filling images. This non-cluttered design creates a luxurious and elegant atmosphere that tickles users to explore more about both categories.
The Honeymoon Destination page also presents big images depicting the destination itself. This gives a warm good mood and some insights for the newlyweds to choose their perfect honeymoon destination package.
Visually, the new website reflects the premium nature of Wedding&, its partners, the venues and the honeymoon destinations listed on the site. Our design has succeeded making the site vibrant and exciting to navigate. The website improved UX means the site is a pleasure for couples to browse, collate inspiration for their big day, and find the perfect destinations for their honeymoon.