Client
BBM
Year
2016 - 2017
Project
Web Development, Mobile App Development

Challenge: How to introduce a lot of BBM features without overwhelming the visitors

BBM (BlackBerry Messenger) is a proprietary Internet-based instant messenger. The BBM software itself isn’t exclusive to BlackBerry handsets and can run on Android to iOS. Consumers use the app as one of their main forms of communication.

With Emtek (PT Elang Mahkota Teknologi Tbk.) taking over BBM, the company wants to expand their consumer base. One of their strategies is to optimize its online presence by creating a website and enriching its app with important and entertaining features. Hence, the company tapped Suitmedia to make it happen.

We saw that BBM has a lot of interesting features, which means the website will have a huge content with different unique messages. Creating a good UI and UX for a large data is quite problematic and we need a little trick to accommodate the load of content and manage to not to lose a pleasant and organized appearance.

Solution: Strong information hierarchy and the magic of good design

An attractive platform is far more likely to generate a positive impression and keep visitors on your site or app once they arrive. For BBM, our designer choose a very neat and modern flat style design. They properly built visual and information hierarchy and establishes it on a clean white background to create a clean and clear look. This style helps users to focus on the content and help the users to read it without any unnecessary distraction.

We also played with bright colors to carefully highlight every item, puts everything in its place, and create a sense of playfulness. We chose a color palette that naturally keeps an optimum balance between content and background. We putted icons to form a visual language that helps visitors to make an action or decision in an intuitive way.

Moreover, we established a consistent design language using content types, such as blurbs and call-to-actions. With a well-structured menu and content classification, we let users jump straight to the info they need without any hassle. Good visual, functionality and usability of BBM platform has been giving people a delightful experience and maximizing BBM brand identity.

BBM Polls - A new feature that bridging the gap between digital and television

If you are a user of Blackberry Messenger (BBM) you must be familiar with BBM discover, a single source for all content and services that are entertaining and important. Through this menu, users will easily find rich and exciting experiences on-the-go. Users are able to explore a world of great services and content, such as news, video, music, games, shopping, and services. To enhance the experience of BBM discover, BBM needed a feature that could entice more engagement. For that reason, BBM wanted to bring the first ever app ever made in Indonesia that integrating digital with TV to offer an enriched experience. Hence, BBM placed its confidence in Suitmedia to make it happen.

Voting for TV shows itself is not a new thing, but voting for TV shows or competitions on TV through a mobile app is a cutting edge. In the development process, we kept in mind that we have to make the vote process as simple as possible.  

We made it easier for user to choose the list of polls by categorizing it into three polls categories, including popular polls, featured polls, and history. We utilized white space to make a clean user interface. In a time when we’re sounded by information, it is extremely important for designers to think about being clear with design layouts. The design must be readable, easy to understand, and easy to like.

We need to remember that going for a simple layout instead of a complex one is the key to keeping readers interested. A lot of elements, images, colors and different shapes in a page can make an interface look more like an infomercial and causes your readers to leave because they’re uncomfortable.

So, through this feature, users will now be able to vote for their favorite show, artist, movie, singer, and more, and then see in real time how the rest of the audience around the country is voting. They’re also able to give comments about the polls and share it with their friends. These BBM Polls get translated into the final results and are unveiled on the live broadcast, such as on the SCTV music award and Puteri Indonesia beauty pageant.

You can access this feature through simple steps, including:

  1. Open BBM application, click the ‘Discover’ menu that is placed at the right side of the app
  2. Open ‘Polls’ and choose the polling category you want
  3. Vote your choice and see the polling list you have done in the history category

This feature has become a new innovation that makes a richer experience for BBM Discover users. It succeeded to become a platform that gives direct interaction with television content and simplifies the process of events that are required voting.

BBM News – Delivering a more personalized reading experience 

Along with texting, calling, and email, reading news is one of the most popular things people do on their mobiles. Therefore, BBM wanted to develop a new feature that can bring compelling and updated news experience for BBM users. Together with Suitmedia, BBM added BBM news feature that is available in the BBM Discover menu.

This feature is available to users worldwide, bringing them local and international news and entertainment stories from major news outlets across the globe. Suitmedia was responsible for launching BBM News feature for users outside of Indonesia, such as users in Canada, South Africa, USA, UK, Nigeria, Australia, New Zealand, Singapore, Malaysia, India, Hong Kong, Ireland, and will continue to grow. 

We created a more personalized reading experience through news tracks to know which news are important to users and personalizes the experience by tailoring future appearing news stories accordingly. BBM news also categorized in some channels, such as business, sport, entertainment, health, techno, and more. Through here, news can also be shared with BBM contacts.

BBM News has given Suitmedia the opportunity to provide personalized content recommendations, increase loyalty and engagement that BBM has fostered with millions of loyal and active users. This feature also successfully provides a best-in-class reading experience that works seamlessly on the application and help BBM to go above and beyond what competitors offer.