PT HM Sampoerna Tbk.
UX & UI Design, Mobile Development
Challenge: To make process of collecting feedback way faster and simpler
To understand more about customers and what stuffs they like, every company, including Sampoerna needs to collect feedback from their customers. Sampoerna itself is a well-known brand in Indonesia which is often held big events in the country. In their events, Sampoerna usually did surveys to collect the attendees’ data. At a music event, for example, Sampoerna asked the visitors to answer some questions on a paper so that the company will know what the attendees love to see and what they need to improve for the next event.
The problem is, surveys usually take too much time. People don’t really enjoy filling the survey papers. The papers itself is not the greatest way to record data since it can be easily lost and broken. Also, it can be a struggle to reread the papers to get into a conclusion from the feedback.
Solution: Replacing stack of questionnaire papers with a well-designed survey app
Thanks to the universe there is a thing called mobile application that makes our life much easier. Nowadays, almost everything can be done through mobile applications. This fact intrigued us at Suitmedia to make an application that can help Sampoerna in collecting feedback for their music events.
Sampoerna Event Xperience Survey is an application for iOS, especially for iPad. The application will be installed on iPads which are used by ushers of the event. The ushers only need to fill the main info about the events such as the place of the events, dates, and event description. When they are going to collect data from the visitors, they just need to carry their iPad and ask for the visitors to fill the survey. The visitors, of course, don’t need to write anything down on papers, they just have to click here and there on the application to complete the survey and continue to enjoy the event.
Since the survey is digital-based, all data that has been entered will be recorded and stored automatically in the system. The ushers don’t need to be afraid of losing the data they had collected and start all over again. Also, the data analysts don’t need to manually insert all of the feedback before they start analyzing it because the data is already computerized.
Sampoerna Event Xperience Survey, by all means, has successfully saved energy, time, and money in collecting valuable feedback from customers.