PT Toyota Astra Motor
2012 - 2016
User Research, Creative Campaign, Digital Advertising
Challenge: How to gain insight about the industry and keep the Toyota position as the market leader by utilizing social media
As one of the world’s market leaders of automaker, Toyota has always been trying to strengthen its brand position and amplifying the brand awareness and customer engagement. To face this big challenge, Toyota Indonesia needs a lot of insights about the dynamic of its industry and its competitors. They wanted to utilize those insights to give the most remarkable innovation to its customers. They also wanted to develop a strong digital community and spread the word about their product lineups, especially for Toyota Rush and Avanza lineups, among the internet users around the country. Toyota Indonesia is now trying to retain its leadership and continue its domination through online and offline activities.
Online media monitoring & reporting
Through the power of social media, Suitmedia has been developing and maintaining Toyota Indonesia Facebook, Twitter, YouTube, and Instagram to give updated information about Toyota products and services. Suitmedia also has been using a comprehensive strategy to increase positive sentiments of the brand by doing online monitoring to analyze brand voices of Toyota and its competitors in social media and online forums. By analyzing the industry dynamic, the brand is able to create a hype and counter the negative comments on forums and social media.
Facebook Page: Toyota ID
Suitmedia made a Facebook Fanpage to support Toyota Indonesia activities and its digital campaigns. In this platform, we have been creating a lot of useful tips from A to Z about Toyota through engaging content. We also have been enhancing the brand image through digital contests and integrating it with offline activities. By doing all the campaign and its social media activities, Suitmedia has been helping Toyota Indonesia gained 1.3 million Facebook fans, 20K twitter followers, 36K Instagram followers, and 3K YouTube subscribers.
Besides the social media solution, Suitmedia also delivered an offline activity called “Mudik Bareng”. The event was a part of the integrated marketing campaign with Toyota CSR. This event held on August 15th, 2012 for Toyota customers to celebrate “Mudik” as an annual tradition which is an inseparable part of life in Indonesian communities. In this event, we gained 100 participants and we had so much fun in our mudik journey.
New Toyota Rush
Have you ever heard about “New Toyota Rush”? Yes, it’s an online game competition that came from a simple yet interesting idea from Toyota Rush as a part of their digital marketing campaign. Suitmedia created a new innovation in this campaign through Mobile web-based game to drive more engagement on its social media. This game successfully played 3.162.956 times by 4.605 participants. This campaign has become a worldwide trending topic on twitter using hashtag #NewToyotaRush. Impressive, isn’t it?