Digital transformation has changed everything. It helped many organizations integrate technology into their business processes and systems to become more competitive and efficient. From major corporations, SMEs to the public sector have experienced positive changes by implementing digital transformation. As for nonprofits, digital transformation has already given big impacts in their systems.
Like many other industries, non-profits also need a touch of digital transformation. Non-profits need a transformation to untangle disorganized donation processes, inefficient paper-bound processes, duplications, and security risks towards streamlined, coordinated, and secured data. For most non-profits, digital transformation can feel too daunting to even consider; however, for this reason, that makes it so important. Furthermore, non-profits have to be hyper-focused the activities that yield the highest levels of impact to justify the budgets they need to operate effectively. Digital transformation allows organizations to have a data-driven handle on how they are performing, on what they should focus their attention, and on where they can find efficiencies. Digital transformation can also allow employees to focus on higher-value tasks rather than manual work that could be automated.
Digital transformation isn’t just about modernizing your current technology infrastructure. It’s a way of seamlessly connecting people, processes, and technology to increase productivity, innovate to serve more people, and achieve a higher level of trust and transparency with constituencies. For example, a digital transformation would imply taking a cloud CRM system (such as Salesforce) and correctly integrating it with an automated email marketing solution (such as Pardot, Marketo or Hubspot), which is then further linked to a third-party donation tool (such as Fundly or PayPal) that tracks who donated when, and how much. In terms of finding efficiencies, all actions have been logged automatically across the systems. When it comes time to send a reminder email about donations, you can make sure those who’ve already donated are not receiving the same message. And when it comes time to check in with an individual donor, all donation and activity history are neatly documented in their CRM record.
Digital transformation is a journey and it won’t happen overnight. That said, there are five key steps you can take to get started. First, you have to establish a common frame of reference to align people, processes, and technology. Then, you can assess your current digital approach to identify gaps and opportunities. Build consensus by demonstrating how digital strategy can transform your impact. From that step, you can determine how to increase your security in the cloud. Finally, you have to build your digital transformation strategy and stay inspired.
Author: Praditya Anggara (Lead Software Engineer)