Challenges: How to Empower BNI Ventures Online Presence through Website Development?
BNI Ventures is a subsidiary of PT Bank Negara Indonesia (Persero), Tbk, which plays a vital role in the startup ecosystem. As an attractive website became a valuable asset in representing a company and improving online visibility, BNI Ventures partnered with Suitmedia, aiming to develop a website and handle its server maintenance. The development was executed in three phases, focusing on improving website design and features in the final phase.
Despite being operational for a year, BNI Ventures lacked a comprehensive company website detailing its services, portfolio, and business information. There was a clear need for a modern and user-friendly website aligned with corporate standards while effectively showcasing the company's offerings and achievements.
The main objective of this project was to create a company website with a simple design and state-of-the-art appearance. Through a modern website, BNI Ventures could show their commitment to support digital innovation, accelerate digital transformation, and implement synergy values of the BNI group.
Solutions: Creating UI/UX Approach and Strategy for BNI Ventures' Website Enhancement
We offered a range of solutions to meet BNI Ventures' website requirements. Initially, we suggested an attractive, simple, and up-to-date design in order to highlight the company culture. Since the website also requires comprehensive information regarding venture capital in Indonesia, we gathered insights into the current landscape and analyzed pertinent data.
Moreover, the development process began with conducting research and then continued with designing a sitemap and prototype that aims to highlight the company profile of BNI Ventures. Also, we utilized .NET technology to ensure a fully responsive website across all devices, enhancing the user experience and ensuring accessibility for all stakeholders.
The unique aspect of this project was that the new BNI Ventures website looked more up-to-date but was still suitable for their target audience, which is the public and startup companies in Indonesia. In the end, the website supported the development of digital technology innovation, accelerated digital transformation, and created synergy value for BNI Group.
Results: Comprehensive Company Website with Streamlined Information Access
The implementation of the solution has resulted in the establishment of a comprehensive company website for BNI Ventures (BNV). The website now features a wealth of information, including details about Business Services offered, an overview of the Company, and startup Testimonials. This enhancement significantly improves user accessibility and ensures that individuals seeking information about BNI Ventures can easily access up-to-date and relevant content.
As the deployment continued, it resulted in attractive pages for About Us, LAPS, Services, Homepage Detail, Contact Us, Footer, and Testimonials that effectively communicated BNI Ventures' employer brand. One of the representatives from BNI Ventures, Monica Calista, expressed her gratitude for our involvement in this project as she said, “Build brand credibility by owning a website, but the suggestion is to develop the CMS because for some of the functions still not work well (the function is still limited)."
