Challenges: How to Attract Top Talent in a Competitive Market?
Bank Danamon, one of the leading private banks in Indonesia, aimed to enhance the online recruitment process by redesigning its career website (https://careers.danamon.co.id). The current website was considered outdated and contained excessive text, resulting in issues with user experience. Recognizing that the website's look needed to be updated and aligned with current trends, Danamon partnered with Suitmedia to revamp its career portal.
If redesigning the website had not been implemented, the career website would still be using an outdated design that is less attractive to job seekers. It could lead to a poor user experience and complex navigation, making it difficult for applicants to find the updated information they are seeking. Without an updated website, Bank Danamon risked losing opportunities to attract top talent in the highly competitive market, where other companies may offer a more modern experience.
The primary objective of this project was to create a visually appealing platform that reflected a dynamic work culture while simplifying the application process to make it more accessible to applicants of all levels. With the new design, the process of searching for information and applying could be more intuitive and efficient, helping Danamon recruit the best talent.
Solutions: Redesigning a Career Portal to Attract More Applicants
To achieve the primary goal, our strategy focused on redesigning the career website to be more modern, visually appealing, and user-friendly. Hence, we created a simple and easy-to-navigate user interface, enabling users to find the information they need. A fresh and relevant design indeed defined Danamon’s company culture, introducing its work environment and values to job seekers.
The project began with understanding the needs and identifying the problems on Danamon’s existing website. Applying these insights, we designed several prototypes with an intuitive user interface and attractive appearance. Besides, we prioritized user-friendliness and accessibility across all devices, so the website could be accessed on desktop and mobile seamlessly. Additionally, maintaining consistency was essential so we ensured that the new design aligned with Bank Danamon's brand identity.
An improved UI/UX that was specifically designed for job seekers was the unique aspect of this project. With a refreshed look and more intuitive navigation, the revamped website would help applicants find information, learn about career programs, and submit applications. Ultimately, this website was more than just a recruitment platform, as it reflected positive work environments and provided better opportunities at Bank Danamon.
Results: A Visually Appealing and User-Friendly Website that Streamline Application Process
Suitmedia successfully assisted Bank Danamon in achieving its goals by redesigning a more modern and accessible website. The new website not only offered a fresh and contemporary look, but also reflected the company's culture. By showcasing its vibrant culture and simple recruitment process, Bank Danamon was able to attract top talent, thereby reinforcing its position as the best workplace for career development.
