A leading multinational tobacco company in Indonesia continuously seeks innovative digital solutions to enhance brand engagement, employee training, and retailer relationships across its diverse business ecosystem. To meet these evolving needs, the company partnered with Suitmedia, a top-tier digital consulting and creative digital agency in Indonesia. Together, they have developed a suite of comprehensive digital platforms that elevate customer and stakeholder experiences, optimize corporate communications, and streamline event management.
Suitmedia's extensive expertise in mobile app development, user experience design, and digital marketing strategy has enabled this multinational tobacco company to achieve higher engagement levels, efficient training programs, and strengthened retailer partnerships through scalable and user-friendly digital solutions.
The goals of this multi-project partnership include:
- Enhancing festival goer engagement through interactive event mobile applications.
- Providing employees with dedicated e-learning platforms to improve skills and track progress.
- Facilitating better retailer communication and brand message delivery via retail engagement apps.
- Elevating corporate conference experiences through feature-rich event applications.
Music Festival App: Festival-Goer Engagement Platform
To revitalize engagement at a large-scale music festival, Suitmedia developed a vibrant and feature-rich mobile app enabling comprehensive interaction throughout the event lifecycle—from pre-event ticket purchases to post-event updates and feedback.
Key Achievements:
- Designed an energetic, festival-themed UI encouraging user interaction with ticket info, event news, and lineup schedules.
- Enabled cashless payments to streamline ticket purchasing.
- Integrated real-time event navigation, performance reminders, and live band ratings.
- Introduced engaging pre-event voting on artists and interactive in-event photo booth challenges, boosting fan participation.
- Delivered continuous updates post-event to maintain community excitement.
Link to Detailed Case Study: Music Festival App
E-Learning Platform: Dedicated Learning Materials
Partnering with the FMCG division, Suitmedia built a secure and dedicated e-learning platform simplifying employee access to curated training materials. The platform prominently features periodical quizzes and challenges, promoting skill advancement through gamified learning.
Key Achievements:
- Streamlined access to company-approved learning content via a customized, user-friendly interface.
- Implemented a points system redeemable for rewards, motivating ongoing employee participation.
- Developed and integrated a live leaderboard for company-wide learning competitions, enhancing engagement.
- Utilized PHP, Laravel, and MySQL technologies to ensure platform stability and scalability.
Link to Detailed Case Study: E-Learning Platform
Retail Engagement App: Strengthening Relations
Addressing the challenge of effective communication and brand message delivery to an expansive network of sellers, Suitmedia created a mobile app that establishes a dynamic feedback loop between the FMCG company and its retail partners.
Key Achievements:
- Enabled sellers to receive relevant news, update product displays, report inventory, and record pricing seamlessly on mobile.
- Integrated a rewards-based points system incentivizing sellers to stay proactive and compliant.
- Facilitated transparent and real-time brand messaging, strengthening partnerships and sales effectiveness.
Link to Detailed Case Study: Retail Engagement App
Corporate Event App: Conference Experience Enhancement
Suitmedia crafted a multifunctional event app tailored to enhance corporate conferences and dealer events, focusing on seamless information access, interactive engagement, and simplified event management.
Key Achievements:
- Delivered comprehensive features including event scheduling, speaker interaction, maps, push notifications, and multimedia galleries.
- Designed engaging activities such as live Q&A, photo and QR code challenges, polling, and point collection with rewards.
- Supported livestreaming and accommodation management for electronics & home appliance manufacturer clients.
- Created sleek, modern UI/UX promoting ease of use and maximizing attendee satisfaction and interaction.
Link to Detailed Case Study: Corporate Event App
Overall Results: Empowering Digital Transformation Across Brand Engagement and Operations
Suitmedia’s strategic digital partnership has fortified the multinational tobacco company’s ability to connect, educate, and engage its stakeholders effectively across Indonesia. By delivering innovative, scalable mobile and web platforms, Suitmedia has helped the company achieve heightened event participation, enhanced employee training, improved retailer collaboration, and enriched corporate event experiences.
“Working with Suitmedia has transformed how we engage with our customers, employees, and partners digitally. Their creative solutions and technical excellence have been key to our sustained brand success and operational efficiency,” said the company’s Digital Marketing Lead.
With continued collaboration underway, Suitmedia aims to further leverage AI, data analytics, and immersive technologies to maintain the company's competitive edge and innovate its digital ecosystem.
