Challenges: How to Increase the Literacy about Capital Market Funding through a Website?
The Indonesia Stock Exchange (IDX), a self-regulatory organization committed to building a trustworthy financial market infrastructure, aimed to modernize one of its websites, the IDX Go Public. The enhancement was required, as seen from the lack of understanding about Go Public, resulting in fewer companies in Indonesia utilizing capital market funding. Hence, the aim was to develop the Go Public website as a way to assist IDX in enhancing the knowledge of companies in Indonesia of various funding alternatives through the capital market.
Before developing the website, we initially identified major issues on the current website. It only allowed one-way and limited access, could not switch languages since it was not a bilingual website, and had a limited domain that restricted development. Without the enhancement, companies would face difficulties accessing information about capital market funding.
The project’s main objectives were to increase the literacy and inclusion of companies in Indonesia, encourage them to utilize capital market funding, and bring IDX closer to potential listed companies. Additionally, the Listed Company Services and Development team intended to deliver precise and understandable information through an easily accessible and interactive platform; therefore, updating the IDX Go Public Website was essential.
Solutions: Crafting an Easy-to-Use Platform with Detailed Information about Capital Market Funding
In order to build an interactive and accessible website, our strategy included user research, a meticulous analysis of the company's needs, and rigorous benchmarking. Creating a user-friendly design aligned with IDX's requirements was also a part of our strategy.
Analyzing website features, creating design, building prototypes, executing the development process, deploying the website, and carrying out maintenance were the steps we encompassed during the development. Each step involved stakeholders to address challenges and drive successful outcomes.
Furthermore, the project had unique aspects incorporating available information about one-on-one registration sessions between business owners and IDX, as well as Go Public workshop registration. Not only that, but the new website also leveraged cutting-edge technology and handy features, allowing administrators to update content on the website easily and quickly.
Results: A Website for Effective Communication and Better Understanding
The new website successfully fulfilled users’ needs, facilitating two-way communication between users and IDX about Go Public. Also, users complimented the website, and the IDX team benefited from the development since they could inform and educate companies about capital market funding through the website.
As we successfully built a comprehensive and easily accessible website to facilitate effective communication, the IDX team was satisfied with the results and mentioned, “The new Go Public website’s appearance makes it easier for users to access some information about Go Public. In 2022, there were 59 IPO companies, which gradually increased to 79 companies in 2023.”
