Giving Indonesian companies a clearer path to the public market
The Indonesia Stock Exchange (IDX) plays an important role in building a trusted financial market infrastructure in Indonesia. One part of that responsibility is helping companies understand how capital market funding can support their growth.
IDX Go Public was created to educate businesses about the process and value of becoming publicly listed. However, the existing website did not yet provide the level of clarity, access, or interaction required to serve that purpose effectively.
Suitmedia partnered with IDX to modernize the platform. The new website was designed to explain capital market funding in clearer language, support two-way communication, provide information in more than one language, and help business owners take practical next steps through one-on-one registration and Go Public workshop features.
A lack of understanding was limiting access to capital market funding
1. The opportunity was valuable but difficult to explain
Going public is a significant decision for any company. It involves financial, legal, governance, reporting, and strategic considerations that business owners need to understand before deciding whether the capital market is right for them.
For many companies, especially those earlier in their capital market journey, the process may feel complex or distant. They may know that an IPO can provide access to funding, but not understand the preparation required, the benefits, or the responsibilities that follow.
IDX needed a digital platform that could make this subject more approachable. The website had to provide enough detail for serious consideration without making the first interaction feel like a technical manual.
2. The existing website was primarily one-way
The earlier IDX Go Public website mainly provided information to visitors. It did not offer enough ways for users to interact with IDX, ask questions, or take a clear next step.
This limited the platform’s role. Companies could read about going public, but they had fewer opportunities to continue the conversation through the same digital experience.
For a subject involving substantial business decisions, one-way communication is rarely enough. Potential issuers need both information and access to guidance.
3. Limited access made the journey less efficient
When relevant information is difficult to find or the next action is unclear, business owners may delay further research.
They may search across other websites, contact different departments, or rely on informal advice. Each additional step increases the chance that interest will fade.
IDX needed to reduce the distance between awareness and engagement. Users should be able to understand the topic, identify whether it may be relevant to their business, and connect with IDX without unnecessary effort.
4. The absence of bilingual access reduced reach
The previous platform was not bilingual. This limited the ability to serve a wider range of companies and stakeholders, including those who preferred to access business and capital market information in English.
For an institution connected to international investment and corporate activity, language accessibility is part of inclusion.
A bilingual platform could make the information more usable for different audiences and support IDX’s role as a credible gateway to the capital market.
5. The domain structure limited future development
The existing domain and platform structure restricted how the website could grow.
A website designed for a narrow set of content can become difficult to expand when new services, educational resources, registration flows, and events are added.
IDX needed a stronger digital foundation that could accommodate more information, richer interactions, and future communication needs without requiring a complete rebuild each time.
6. Companies needed information that was both precise and accessible
Capital market funding requires accuracy. At the same time, information that is technically correct but difficult to understand may not help business owners make decisions.
The new website needed to balance precision with accessibility. It had to explain concepts clearly, organize information logically, and avoid forcing users to interpret complex institutional language before they could understand the basics.
This was central to the literacy objective. Better understanding would create stronger conditions for companies to consider capital market funding seriously.
7. IDX needed to communicate the range of funding alternatives
The website’s purpose extended beyond explaining the IPO process. It also needed to help companies understand capital market funding as one of several strategic financing options.
This broader perspective was important because going public may not be appropriate for every company at every stage. The website should support informed consideration rather than assume that every visitor was ready to pursue an IPO.
A well-structured platform could help companies understand possible paths and decide when further discussion with IDX was appropriate.
8. The platform needed to support meaningful next steps
Information alone does not always lead to action. Potential issuers needed practical ways to continue, including registering for one-on-one sessions or Go Public workshops.
These actions created a bridge between self-guided education and direct engagement with IDX.
The website therefore had to operate as both an educational resource and an entry point into the broader support process.
Designing the website around business questions and informed action
1. Begin with research into user needs
Suitmedia started with user research and a detailed analysis of IDX’s business and communication needs.
The research helped clarify what companies needed to understand about capital market funding, where the existing website created friction, and which actions should be most visible.
This ensured that the redesign was not based only on visual preference. The structure was informed by the decisions users needed to make.
2. Benchmark comparable financial and institutional platforms
Benchmarking helped Suitmedia review how other organizations presented complex financial and business information online.
The purpose was to understand current expectations around navigation, content hierarchy, language access, calls to action, and interaction.
The team used these insights as a reference while ensuring that the final experience remained aligned with IDX’s role, standards, and audience.
3. Create a clearer information architecture
The new website organized content around the questions companies are likely to ask when considering capital market funding.
Users needed to understand what going public involves, why companies may consider it, what preparation is required, and how to begin a conversation with IDX.
A clearer structure reduced the effort required to explore the topic. Visitors could move from general education to more specific information without having to understand the organization’s internal structure first.
4. Use plain language without weakening accuracy
Capital market information can be complex, but the website needed to remain accessible to business owners with different levels of knowledge.
Suitmedia focused on presenting information in a clear, structured way. The goal was not to remove important detail, but to introduce it progressively so users could build understanding step by step.
This supported better literacy. Users could engage with the subject without feeling that they needed specialist knowledge before starting.
5. Design for two-way communication
The updated platform gave users clearer ways to interact with IDX.
Instead of ending with a page of information, the journey could continue through registration, workshop participation, and other engagement routes.
This changed the role of the website. It became a communication platform where companies could move from learning to asking, registering, and engaging with IDX directly.
6. Add one-on-one session registration
The website included information and registration options for one-on-one sessions between business owners and IDX.
This created a more personal route for companies that needed guidance specific to their situation.
The feature also acknowledged that a general website cannot answer every question. Some companies need to discuss their readiness, objectives, or concerns with an IDX representative.
7. Support Go Public workshop registration
The platform also supported registration for Go Public workshops.
Workshops created a structured learning environment for companies that wanted to understand the process in more depth.
Including registration within the website reduced the distance between education and participation. Users could discover an opportunity and reserve a place without leaving the platform to search for another process.
8. Make events part of the education journey
One-on-one sessions and workshops were not treated as separate promotional activities. They were part of a wider progression.
A company could begin by reading introductory information, continue through a workshop, and then pursue a more specific conversation with IDX.
This created a more supportive path for organizations at different stages of readiness. Not every visitor needed the same level of engagement immediately.
9. Introduce bilingual access
The new website was designed to support a broader audience by addressing the limitations of the previous single-language experience.
Bilingual access improved usability for companies and stakeholders who preferred English when reviewing business and capital market information.
It also supported the international character of the capital market. Indonesian companies may engage with foreign investors, partners, and advisors, making language flexibility commercially relevant.
10. Build an interface that feels credible and current
The visual design was updated to create a more modern and professional impression.
The website needed to reflect IDX’s authority while remaining approachable to companies that were still learning about capital market funding.
A credible interface supported trust. Users were more likely to engage with information and registration features when the platform felt current, organized, and institutionally reliable.
11. Create a responsive experience across devices
The website was designed to work across desktop, tablet, and mobile devices.
Business owners and stakeholders may encounter the website in different settings, so information and registration should not depend on one type of screen.
Responsive access also supported the broader communication goal. A company could begin research on mobile and continue later from a desktop without losing the logic of the journey.
12. Give administrators more control over content
The platform was designed to support easier content management.
This allowed IDX teams to update information, publish new resources, maintain event details, and keep registration content current with less technical dependence.
Administrative control was important because capital market information and event schedules can change. A manageable CMS helped the website remain relevant after launch.
13. Structure content for future expansion
The redesigned platform created room for additional education materials, service information, company stories, event programs, and communication features.
This helped protect the website from becoming outdated as IDX’s Go Public program evolved.
A scalable content structure also reduced the need to create new standalone pages or disconnected channels for each future initiative.
14. Use prototypes to align stakeholders
Suitmedia developed design concepts and prototypes before development.
This gave IDX stakeholders a concrete way to review the information structure, interaction patterns, and user journeys.
Early alignment reduced the risk of building a technically complete website that did not reflect the organization’s communication priorities or the needs of potential issuers.
15. Test the experience before deployment
The platform went through development, testing, deployment, and maintenance stages.
Testing helped verify that the website worked across devices, that content could be found, and that registration flows functioned as intended.
This was especially important for the one-on-one and workshop registration features. A broken or confusing registration journey could undermine the very engagement the website was designed to create.
16. Maintain the platform as a living communication channel
The website required continued maintenance after launch.
Regular updates helped ensure that information remained current and that IDX could respond to user feedback, changing market conditions, and new educational needs.
The platform’s value therefore depended on stewardship. A strong launch created the foundation, but continued relevance required ongoing management.
The new website improved understanding and engagement
1. Users gained a more complete source of Go Public information
The redesigned platform brought information about capital market funding into a more accessible environment.
Companies could learn about the topic through a clearer structure and find relevant content without relying only on personal introductions or fragmented searches.
This strengthened the website’s role in improving capital market literacy.
2. Communication between IDX and companies became more interactive
The new website created clearer paths for companies to engage with IDX through one-on-one sessions and Go Public workshops.
This supported two-way communication and made it easier for potential issuers to continue the conversation after reading the website.
The result was a more complete journey from awareness to engagement.
3. Users received information in a more understandable format
The improved content structure and language helped make complex financial topics easier to approach.
Visitors could build knowledge progressively and decide which level of information was relevant to them.
This supported more informed consideration of capital market funding and reduced the sense that going public was an inaccessible or mysterious process.
4. The bilingual structure broadened accessibility
The website’s language capability supported a wider audience, including stakeholders who preferred English.
This improved the platform’s usefulness in a market connected to international capital and business relationships.
It also strengthened IDX’s ability to present Go Public information to a broader set of potential companies and partners.
5. Registration features connected learning with action
One-on-one session and workshop registration gave users concrete ways to continue after exploring the website.
This reduced the gap between reading about capital market funding and engaging with IDX directly.
The features also created a more measurable route from website interest to program participation.
6. The platform made IDX’s role easier to understand
A well-structured website helped clarify how IDX could support companies considering capital market funding.
The organization could present itself not only as a market infrastructure provider, but also as a source of education, guidance, and structured support for potential listed companies.
This strengthened the relationship between IDX’s mission and the needs of businesses.
7. IDX gained a more current digital presence
The updated design gave the Go Public initiative a more professional and modern platform.
This improved the first impression for companies evaluating the capital market and reinforced IDX’s role as a credible institution.
A current digital presence also helped the organization communicate that the capital market is accessible, structured, and relevant to modern businesses.
8. The platform supported better content management
The improved administrative capabilities allowed IDX teams to manage website content more easily.
This reduced delays in publishing or updating information and created greater independence for the team responsible for Go Public communication.
The result was a more sustainable platform that could remain accurate and useful over time.
9. The website supported awareness of capital market alternatives
The project helped IDX communicate capital market funding as a potential source of growth and financing for Indonesian companies.
This supported the broader objective of increasing literacy and inclusion. Companies could begin to understand that capital market funding was one of several options they might consider as their business developed.
10. IDX reported growth in IPO activity during the period
IDX representatives noted that the number of IPO companies increased from 59 in 2022 to 79 in 2023.
The website was one part of a broader ecosystem of IDX education, market development, and company engagement. The case study does not establish that the website alone caused the increase, but the result provides relevant context for the importance of clearer Go Public communication.
The platform supported an environment in which more companies could learn about and consider the capital market.
11. The website strengthened the Listed Company Services and Development function
The platform gave the relevant IDX team a more effective channel for communicating with potential listed companies.
It could provide information, promote educational opportunities, and support direct engagement through one digital destination.
This improved operational reach and created a more consistent public interface for the Go Public initiative.
12. The platform created a foundation for continued inclusion
The website could continue expanding its educational resources, company guidance, registration flows, and communication tools.
As more businesses consider capital market funding, IDX has a stronger digital platform for supporting them.
The second-order effect was greater institutional capacity. IDX could engage with potential issuers more efficiently and help reduce information barriers over time.
The deeper lesson: financial literacy starts with accessible communication
1. Complex financial systems need clear public entry points
Companies cannot consider funding options they do not understand.
A well-designed platform creates an accessible first step. It explains the subject, provides context, and shows users how to learn more.
2. Education and engagement should be connected
A website should not only publish information. It should help users move toward workshops, conversations, and other opportunities to deepen their understanding.
This turns financial literacy from passive reading into an ongoing learning journey.
3. Two-way communication improves institutional relevance
Organizations need to hear the questions and concerns of the companies they serve.
Registration, feedback, and direct engagement create a more responsive relationship. They help institutions understand where information remains unclear.
4. Bilingual access expands financial inclusion
Language can become an invisible barrier to participation in complex financial systems.
Providing information in more than one language helps broaden access and supports communication with international stakeholders.
5. Content management is part of public trust
Outdated information can weaken confidence in an institution. Internal teams need the ability to update content quickly and accurately.
A manageable CMS is therefore a communication and trust capability, not merely an administrative convenience.
6. Digital literacy platforms should reduce intimidation
Companies may view the capital market as suitable only for large or highly sophisticated organizations.
Clear content, approachable design, and practical next steps can make the system feel more understandable and relevant to a broader range of businesses.
7. Website success should be linked to informed progress
Traffic alone does not show whether companies understand capital market funding.
More meaningful signals include workshop registrations, one-on-one sessions, questions, content engagement, and eventually stronger participation in the market.
The goal is not simply to attract visitors. It is to help companies progress from uncertainty to informed consideration.
8. Institutional platforms must evolve with their audience
As more companies explore the capital market, their questions and support needs will change.
The website should be maintained as a living platform that learns from users and adapts its content, services, and engagement paths accordingly.
Strategic Insights for the C-Suite
- Make complex financial systems easier to enter. A clear website can reduce the knowledge barrier that prevents companies from considering capital market funding. Accessibility is the first stage of inclusion.
- Connect education with direct engagement. Articles and explanations create awareness, but workshops and one-on-one sessions help users move toward informed decisions. Build the next step into the platform.
- Treat bilingual communication as an access strategy. Language flexibility expands participation and supports relationships with international stakeholders. It should be considered part of market reach, not only translation.
- Give internal teams control over public information. A flexible CMS allows organizations to respond quickly to changing programs, requirements, and market needs. Content freshness is part of institutional credibility.
- Measure progress beyond website traffic. Track whether users register, attend workshops, ask questions, and continue toward market participation. The strongest digital platforms help users move from information to informed action.
