Challenges: How to Increase Public Awareness through Social Media Strategies?
PT Reasuransi Indonesia Utama is a state-owned reinsurance company that is the center of insurance knowledge, risk management, and insurance product development in Indonesia. Unfortunately, there are still many people who are not aware of the reinsurance business, even though reinsurance is a back up plan for insurance companies if the insurance company experiences a problem. Reinsurance acts as a vital form of insurance for insurance companies themselves, ensuring their stability and continuity. Recognizing the imperative to enhance public understanding of the reinsurance industry, as well as to bolster its corporate image and reputation, Indonesia Re needs to leverage their social media as an effective tool for increasing awareness and engagement. By utilizing social media platforms strategically, Indonesia Re aims to educate the public and contribute to the overall strength and resilience of the national insurance market.
Solutions: Maximize Indonesia Re’s Social Media with Creative Content and Visuals
To increase brand awareness of Indonesia Re, Suitmedia provides solutions by offering social media management services on various platforms such as Facebook, Instagram, X, Linkedin and Youtube. This service is essential as Indonesia Re's current social media presence requires significant improvements in both content and visuals to effectively raise audience awareness of the reinsurance business. In the making of Indonesia Re’s regular post, Suitmedia crafts content by tapping into current trends and selecting relatable topics that align seamlessly with the Indonesia Re brand identity. Through these targeted improvements, the aim is to significantly elevate audience awareness and engagement with the reinsurance sector, ensuring a more robust and impactful online presence for Indonesia Re.
Results: Engaging Content Drives Growth for Brand Awareness and Engagement
Following the implementation of a comprehensive social media management strategy, Indonesia Re’s social media presence has become increasingly engaging to its audience. Each platform now features a blend of content, including not only internal company activities and events but also extensive educational material on insurance, finance, and reinsurance. This enhanced approach is reflected by the significant improvement in social media performance observed in May. Indonesia Re’s Instagram followers grew by 7.54%, with engagement increasing by 164.43% compared to the previous month. Similarly, Facebook Indonesia Re saw a 0.63% increase in followers. The benefits of effective social media management were also reflected in the 0.03% follower growth on X Indonesia Re and a 4.03% increase on LinkedIn. In conclusion, Overall, these metrics underscore the success of Indonesia Re's enhanced social media strategy.
