Challenges: How to Develop a User-Friendly and Fresher Website to Attract More Audiences?
Institut Media Digital Emtek (IMDE), a private university under the auspices of EMTEK, offers various study programs in digital business, broadcasting, and performing arts. With its commitment to providing students with excellent educational experiences, IMDE utilizes strategic locations at Indosiar and SCTV to enhance practical learning opportunities for both students and lecturers. Aligned with its recently established corporate branding, IMDE recognized the necessity of developing a user-friendly website to attract prospective students.
Previously known as Akademi Televisi Indonesia (ATVI), this university encountered a significant challenge: introducing IMDE to individuals interested in TV broadcasting and related fields. Without clear and comprehensive information on the website, prospective students might overlook specific programs and opportunities offered by IMDE.
Furthermore, building a website with a fresh look and thorough information about the institution and available programs was the main objective of this project. Also, the website could be easily accessible for users, resulting in attracting a broader audience of prospective students.
Solutions: Providing a Fresher Look on the Website
To address the client’s needs, we proposed an extensive solution that involved building a fresh and modern design aligned with its brand guidelines. The new design was crafted to be visually appealing and highly functional, ensuring that the website was stunning, fully responsive, and provided clear information.
The project commenced with in-depth research to produce suitable design ideas that reflected the brand guidelines while using vibrant colors. Afterward, we conducted detailed benchmarks against top universities in Indonesia in order to develop more comprehensive menus, leading to effortless navigation for users.
The distinctive aspects were the things that we considered to design and implement on IMDE’s website in order to stand out from the crowd. Text animations were the features that differentiate IMDE from other universities, enhancing the website's visual appeal. Additionally, informative brochures were integrated with the academic system, enabling users to access further information about study programs, application guides, facilities, etc.
Results: An Appealing Website that Has Clear Information and Modern Design
As a result of Suitmedia’s efforts, the new website was easily accessible, which benefited both IMDE and users for discovering information. Subsequently, the internal team of IMDE acknowledged our work with positive feedback, notably the "Contact Us" menu, which ensured direct access to their contact center. This feature allowed IMDE to reach and understand users' needs effectively.
By incorporating modern design and prioritizing user convenience, we successfully met IMDE’s expectations of an appealing website with detailed information accessible to everyone. The representative of IMDE said, “We are glad about this website development since the new menu addresses all our needs. Also, the website's look perfectly represents the persona of IMDE.”
