Astra International, one of Indonesia’s largest automotive producers and distributors, employs over 200,000 staff across more than 190 companies. To support its extensive operations and strengthen digital transformation across business units, Astra International has partnered with Suitmedia, a leading digital consulting and digital marketing agency in Indonesia.
Since 2016, Suitmedia has delivered innovative cross-platform applications and digital membership solutions, empowering Astra’s sales teams, customers, and employees with seamless digital experiences. Leveraging expertise in progressive web application development, mobile app design, and user experience research, Suitmedia has helped Astra address complex business challenges in sales management, customer loyalty, employee engagement, and HR services.
This long-term digital partnership aligns with Astra’s goals of improving operational efficiency, enhancing customer satisfaction, and promoting workplace digitalization through robust, scalable technology solutions.
The primary objectives of this partnership include:
- Developing cross-device and progressive web applications to streamline Astra’s sales activities across multiple operational units.
- Creating user-friendly digital membership platforms to improve customer service and engagement.
- Upgrading employee health and well-being applications with enhanced features and internal communication tools.
- Providing accessible, efficient human resource information system (HRIS) solutions via mobile platforms for Astra’s workforce.
Sales Activity Management (SAM) Application
To meet Astra's growing need for a cross-platform sales management tool, Suitmedia rebuilt the existing Android-only native app into a responsive, progressive web application (PWA). This new solution enables sales personnel to access customer and sales data seamlessly across devices and networks, improving workflow efficiency and user experience.
Key Achievements:
- Developed a progressive web app with offline capabilities, faster loading, and compatibility across desktops, tablets, and smartphones.
- Enhanced sales cycle management for Toyota Sales Operation by providing real-time access to customer, product, pricing, and promotional data.
- Expanded adoption across other Astra sales groups, including Daihatsu and BMW Sales Operations, fostering collaboration without device restrictions.
Link to Detailed Case Study: Astra Sales Activity Management App
Digital Membership Platform – MotorKu
In collaboration with Astra, Suitmedia developed MotorKu, a comprehensive mobile membership app designed to simplify Honda motorcycle owners’ service maintenance experience. This solution reduces waiting times, streamlines service bookings, and stores maintenance histories for improved customer satisfaction.
Key Achievements:
- Enabled users to register multiple motorcycles, receive timely maintenance reminders, and access service history on a user-friendly mobile platform.
- Offered features such as dealer reservation and location finder to improve convenience for Honda motorcycle owners.
- Integrated customer feedback through dealer rating systems to continuously improve service quality.
Link to Detailed Case Study: Astra MotorKu Digital Membership Platform
Astra Daihatsu WeCare Health Application
Suitmedia supported Astra Daihatsu Motor in upgrading their WeCare health app to better manage employee health amid evolving workplace safety requirements. Key features like internal communication tools, employee information boards, and survey distribution were added, while also migrating the database to enhance performance and security.
Key Achievements:
- Introduced “Broadcast Message” and “CS Hotline” features for efficient one-way and two-way communication between employees and management.
- Migrated the database from MySQL to MSSQL, improving data handling and system reliability.
- Expanded health management features including physical distancing alerts, health assessments, and survey capabilities.
Link to Detailed Case Study: Daihatsu WeCare Health App
Astra Daihatsu HRIS Mobile App Development
To address challenges with the slow and difficult-to-access HRIS web features, Suitmedia developed a mobile version of Astra Daihatsu’s WeCare app featuring enhanced HRIS functionalities. This app improved accessibility and operational efficiency by providing employees with anytime, anywhere access to HR services.
Key Achievements:
- Delivered mobile access for requests including time off, overtime, attendance tracking, and notification letter submissions.
- Simplified data collection and archiving for HR teams, increasing accuracy and reducing process times.
- Eliminated reliance on slow web platforms and VPNs, enhancing user convenience and productivity.
Link to Detailed Case Study: Astra Daihatsu HRIS Mobile App
Overall Results: Driving Astra’s Digital Transformation with Scalable Innovation
As a trusted digital consulting agency in Indonesia, Suitmedia has played a vital role in Astra International’s ongoing digital transformation journey. The combination of progressive web applications, mobile membership platforms, and integrated HRIS solutions has strengthened operational efficiency while enhancing user experience for sales teams, customers, and employees.
Through these projects, Astra has achieved improved cross-device accessibility, boosted customer engagement, and streamlined internal processes, enabling the company to stay competitive in Indonesia’s dynamic automotive industry. Millions of users across Astra’s ecosystem benefit daily from these scalable, user-centric digital solutions powered by Suitmedia.
“Suitmedia’s expertise in digital innovation has transformed how Astra engages with its sales teams and customers. Their solutions have enabled us to operate more efficiently and deliver exceptional user experiences across platforms,” said Astra International’s Digital Transformation Lead.
Looking ahead, Suitmedia continues to innovate alongside Astra by exploring emerging technologies such as AI-enhanced customer intelligence, advanced mobile workforce solutions, and data-driven marketing strategies to sustain Astra’s leadership as a digital-first automotive powerhouse.
