Challenges: How to Enhance GPI’s Digital Presence to the Next Level?
Global Putra International (GPI) Group is one of the leading logistics providers, boasting a widespread office across over 20 locations in Indonesia and abroad. GPI has been established since 1981 and has contributed a significant role in developing a diverse range of products and services, encompassing logistics, shipping, courier services, trading, freight forwarding, customs brokerage, domestic operations, and other auxiliary facilities. Presently, GPI's primary focus is on enhancing functionality and rebranding their existing website due to the outdated nature of their current website.
Solutions: Rebuilding and Enhancing GPI Website with A Series of Innovative Solutions
Upon identifying the challenges presented, Suitmedia provides solutions by implementing a series of enhancements aimed at resolving the current issues. These solutions encompass:
- Incorporating UX Design enhancements, encompassing improvements to website architecture, information details, layout aesthetics, and visual elements, alongside adding the micro interactions.
- Improving website SEO strategies.
- Optimizing website speed, ensuring responsiveness across various devices, and implementing technical SEO methodologies.
The solutions implemented by Suitmedia aim to enhance the user-friendliness of the GPI website comprehensively, encompassing improvements in visual aesthetics, performance optimization, sitemap, content quality, and the integration of advanced technical SEO strategies.
Results: GPI’s Website Transformation That is More Informative and User-Friendly
Following the implementation of Suitmedia's solutions, the GPI website has undergone a transformation, presenting a contemporary appearance infused with the color identity of the GPI logo. The incorporation of engaging microinteractions has further enriched user interaction. Additionally, the website now features more informative content, predominantly delivered through visually appealing infographics, maintaining both functionality and aesthetic appeal.
