Challenge: How to Revamp KSEI’s Corporate Website for a Modern Capital Market Ecosystem?
PT Kustodian Sentral Efek Indonesia (KSEI) is one of the key Self-Regulatory Organizations (SROs) in Indonesia’s capital market ecosystem, operating alongside the Indonesia Stock Exchange (BEI) and the Indonesian Clearing and Guarantee Corporation (KPEI). KSEI functions as the Central Depository and Settlement Institution in accordance with Law No. 8 of 1995 on Capital Markets, which requires it to provide centralized custodian services and guarantee that securities transactions are completed in a fair, efficient, and orderly manner. KSEI needs an updated corporate website that effectively conveys the institution's most recent projects, services, and regulatory functions and meets current industry standards in order to continue providing accurate and easily available information to its stakeholders.
The existing KSEI corporate website has become outdated, both in design and technological capability, having last undergone a major update in 2015. Without proper revamp, the website runs the risk of not being able to satisfy the changing needs of stakeholders that depend on it for market resources, current information, education, and data. Information retrieval, user experience, and overall accessibility across devices may be hampered by an outdated interface, slow loading times, and an ineffective backend system. KSEI might find it difficult to engage stakeholders, efficiently distribute information, and maintain its position as a dependable supplier of capital market infrastructure if these problems are not fixed.
The project plan focuses on entirely revamping the KSEI corporate website using contemporary interface trends, updated technology stacks, and an intuitive structure that facilitates effective content search in order to address these issues. Data, visuals, publications, and instructional materials will all be presented more clearly and easily thanks to the new design. Technically, a more user-friendly backend system that streamlines content administration will enable the website's optimization to attain a homepage loading time of no more than five seconds. Additionally, a database architecture that is safe and easily accessible will be put in place, allowing for seamless use on desktop, laptop, and mobile devices. This will increase stakeholder involvement, boost operational effectiveness, and more accurately represent KSEI's dedication to transparent capital market services.
Solution: A User-Centered Strategy to Revamp KSEI Current Website
The project began with a comprehensive user-needs analysis to understand how stakeholders access information about KSEI, its services, and its digital applications. The goal of the strategy was to turn the website into an integrated information center that provides clarity through better communication, optimized user flows, and structured content. Key strategic goals included strengthening the information architecture, updating the structure and visual hierarchy, and ensuring the platform could effectively explain KSEI’s position, services, and updates. In parallel, the team outlined an SEO strategy covering technical foundations and content-level.
The implementation phase followed a systematic approach, beginning with the development of an improved website sitemap to refine navigation and information display. The team designed a fully responsive UI that adapts to multiple screen sizes and improves user comfort through better layout, readability, and visual elements. Technically, PHP, HTML5, CSS3, and Varnish were used in the website's construction to improve data rendering speed, and Kubernetes infrastructure guaranteed scalability and dependability. Performance improvements were executed through headless architecture, faster server response times, and optimized page speed. SEO enhancements, including XML sitemap creation, meta-tag structuring, and keyword refinement, strengthened both technical and on-page SEO. High-security measures were implemented by isolating the website from the KSEI Internal Database and storing only public data.
This project is unique in that it places a high priority on long-term maintainability, security, and performance. The new system achieves faster load times, simpler backend operations, and more reliable development workflows by separating data-retrieval logic from page-rendering processes and removing reliance on the internal database. The platform is future-ready and easier to maintain because of the architecture's support for effective filtering and sorting, streamlined testing environments, and adaptable content upgrades. The new KSEI website offers a contemporary, safe, and user-focused experience that is consistent with the organization's dedication to transparency and digital dependability thanks to its better SEO, responsive design, and clearer information structure.
Results: A Seamlessly Redesigned Website That Elevates User Experience
As a result, by emphasizing a number of crucial elements on the homepage, the outcomes of the redesign that was completed, website user interface creation in accordance with user needs, assist users in finding information with ease. The rearrangement of the menu bar and the grouping of products and services make it easier to present information based on user interests. Suitmedia has helped KSEI in website revamp successfully.
