Challenges: How to Boost Wincos’ Brand Awareness in Indonesia’s B2C Market?
Lintec, a leading Japanese company, is renowned for its expertise in adhesive and film materials, including its Wincos line of automotive and architectural window films. While Wincos has established a strong reputation among distributors and B2B partners, it faces significant challenges in gaining traction within Indonesia's B2C market. To bridge this gap, the project focuses on implementing digital marketing strategies such as social media campaigns, paid advertising, and partnerships with Key Opinion Leaders (KOLs) to enhance brand visibility and engagement with end-customers.
Without a robust digital marketing strategy, Wincos risks remaining under-recognized in Indonesia’s competitive B2C market. This limited visibility could hinder market growth, reduce sales potential, and weaken its position against competitors who actively engage consumers through aggressive digital campaigns. Without increased efforts to connect with individual customers, Wincos may struggle to establish itself as a top choice for automotive window films, further widening the gap between its B2B success and B2C aspirations.
To address these challenges, the project aims to enhance Wincos’ brand awareness among Indonesian end-customers by emphasizing the unique benefits of its products. Through strategic initiatives such as social media campaigns, paid advertisements, and collaborations with Key Opinion Leaders (KOLs), the project seeks to foster deeper engagement, expand the brand’s reach, and reinforce its market presence. These efforts position Wincos as a trusted and preferred solution for automotive window films, enabling it to compete effectively and achieve long-term growth in the B2C segment.
Solutions: A Comprehensive Approach to Content, Ads, and KOL Collaborations
Suitmedia devised a comprehensive strategy to address Wincos’ challenges by focusing on creating content that consistently emphasized product advantages, such as UV protection and temperature regulation, on key social media platforms like Instagram, Facebook, and TikTok. The approach also included generating event-specific content for sponsorship opportunities at events like GIIAS and ISSOM. Paid advertising campaigns were leveraged to expand Wincos’ reach, while collaborations with prominent Key Opinion Leaders (KOLs) such as Mega Oto and Garasi Drift were employed to build credibility within the automotive community and showcase the product's quality in real-life scenarios.
The project began with the development of visual content using custom illustrations and graphics, addressing Wincos’ lack of existing visual assets. Social media content focused on both product education and lifestyle integration, targeting potential customers through engaging narratives. Paid advertisements were executed using Meta Ads Manager, with audience segmentation based on automotive interests and specific locations. Collaborations with Mega Oto and Garasi Drift further enhanced outreach within the automotive community. Each phase of the project was implemented using efficient tools and methodologies to ensure alignment with the project's Key Performance Indicators (KPIs).
This project stands out due to its approach to a diverse target audience, spanning automotive enthusiasts to everyday car users concerned with comfort and protection. By employing a persona-based strategy, the content was crafted to resonate with different segments in a relatable and engaging manner. The messaging was carefully balanced to avoid a hard-selling tone, making it approachable and appealing to followers. This distinctive approach ensured that Wincos’ brand message was not only effectively communicated but also well-received by a broad spectrum of potential customers.
Results: Wincos’ Rise in the B2C Market through Social Media Transformation
Suitmedia's strategic approach successfully enhanced the visibility and engagement of the Wincos brand on social media platforms. By collaborating with prominent Key Opinion Leaders (KOLs) like Mega Oto and Garasi Drift, the project effectively positioned Wincos as a premium window film brand trusted by influential figures in the automotive industry. Additionally, the use of a relaxed yet informative content style resonated with the audience, fostering a sense of connection and interest in exploring the product further. These efforts have significantly contributed to shaping a positive brand image and strengthening Wincos’ appeal among its target audience.
The success of the project is reflected in the growth of Wincos’ social media presence. As of April 14, 2025, the brand’s Instagram account garnered 1,854 followers, while its TikTok account reached 4,521 followers. These metrics highlight the project’s effectiveness in engaging a wider audience within the target market. Together, these outcomes demonstrate the project’s success in achieving its objectives and building a solid foundation for Wincos' future growth in the B2C market.
