Challenge: The tight competition of Indonesian e-commerce sites
Indonesia, among other emerging Asian economies, presents many opportunities for e-commerce. There are several e-commerce sites which have been succeeding and gaining loyal customers. Blanja.com as a joint venture between PT. Telekomunikasi Indonesia Tbk and eBay, also as a new player in the Indonesia e-commerce industry, needed strategies to build brand awareness as the first step to outshine the e-commerce competition in the country. Therefore, blanja.com wanted to optimize its e-commerce site by utilizing a solid search engine optimization (SEO) strategy. For that reason, blanja.com tapped Suitmedia to implement the SEO strategy and maximize their e-commerce website’s profitability.
Solution: SEO strategy to outrank the competitors in search engines
First thing first, as a company that is focused on digital marketing, we believe that SEO plays a very important role. SEO is needed to take website visibility to a higher position and keep the website up above all of competitors. It also increases user traffic, conversion rate, and ROI. Shortly, SEO helps websites to gain more visitors. More visitors on your site means more impressions, more signups, more purchases — more revenue.
As we have known, the way technology has evolved over the years has transformed the way consumers purchase products. Search is now an integral part of the decision-making process, with a high percentage of consumers using search engines to inform their purchase decisions.
Therefore, having an e-commerce website without SEO will create a business failure. Ignoring SEO means you’re taking the risk of not being visible during your customers’ buying journey. When you aren’t visible on search results, fewer customers know about you, you sell less, and your growth slows down. At the same time, the competitors will increase sales and profits, and you’re letting them grow stronger.
To prevent that problems, we implemented On-Site SEO strategy on blanja.com website in order to make the site rank higher and earn more relevant traffic from search engines. We created content and optimized the most searched keywords that are relevant to the target market interests. The goal was to understand what searchers want and deliver it to them through the content.
For example, when we were on the keyword planning process, we found many questions and searches related to several products quality. Thus, we provide people with the details, the features, and the specs of products that are sold in blanja.com site and then translate them into benefits so that the readers know how the products make their lives better. We also structured the content appropriately. Headers, paragraphs, and lists all provide structure to content so that search engines understand our topic targeting.
After months of content creation and optimization, we have succeeded in increasing number of visitor to blanja.com and according to similarweb.com, we have gained about 4.400.000 new visitors, counted from April 2017 to August 2017.
By using SEO strategy, we know that we won't rank #1 overnight, but the good news is that our client’s investment in SEO will even pay for itself in a short time and its benefits will last for many years.
