Indonesia Stock Exchange (IDX) is Indonesia’s premier stock exchange, resulting from the merger of the Jakarta Stock Exchange and Surabaya Stock Exchange in 2007. As a critical pillar of Indonesia’s capital market infrastructure, IDX continuously seeks innovative digital solutions to provide faster, clearer, and more accessible market information and services for investors, listed companies, and market participants.
Since 2015, Suitmedia has been the trusted digital consulting partner of IDX, delivering end-to-end digital transformation projects ranging from website development, trading operation support systems, user experience research for educational portals, to integrated regional information systems and interactive platforms for capital market funding. Suitmedia, recognized as a leading digital agency in Indonesia, leverages deep expertise in web platform development, system integration, UX research, and digital marketing strategy to empower IDX’s mission of market transparency, efficiency, and investor education.
The primary objectives of this multi-year partnership include:
- Delivering fast, mobile-friendly, user-centric web platforms that simplify access to capital market information and services.
- Enhancing IDX’s internal operational efficiency through secure, high-performance trading support systems.
- Boosting investor literacy and engagement with comprehensive educational resources and innovative user experience design.
- Facilitating seamless information sharing and reporting across regional investment galleries and stakeholders.
- Increasing capital market funding awareness with an interactive, bilingual website supporting companies going public.
Web Platform Development
Suitmedia redesigned and optimized IDX’s primary website, focusing on mobile-first design and rapid, easy access to market data including stock indexes, market overview, and latest news. This investment in user experience aimed to sustain IDX’s position as Southeast Asia’s most attractive stock market.
Key Achievements:
- Created a fully mobile-optimized website to meet Indonesia’s growing mobile internet usage.
- Reduced bounce rates to under 45%, increased pages per session to above 3, and average session duration beyond 4 minutes.
- Added dedicated IDX Syariah pages supporting Indonesia’s booming Islamic capital market, including information on Islamic stocks, Sukuk, and mutual funds compliant with OJK regulations.
- Drove over 712,000 impressions and 63,000 engagements within 10 days for the digital “Yuk Nabung Saham” campaign microsite supporting investor education.
Link to Detailed Case Study: IDX Website Development
Trading Operation Support System (SPOP) Enhancement
To improve IDX’s trading operational efficiency, Suitmedia upgraded the SPOP application infrastructure, integrating key trading modules and automating parameter updates and reporting processes. High security standards were embedded to protect sensitive trading data.
Key Achievements and Milestones:
- Developed SPOP+ with high availability, performance, and secure infrastructure.
- Automated update processes and integrated IDXNET with SPOP, reducing manual errors and improving trading operation reliability.
- Enhanced cryptographic key management, authentication, and system user access controls.
- Enabled seamless integration with broader IDX digital ecosystems including DWH, SOA, and DSAS systems.
Link to Detailed Case Study: IDX SPOP Application
Education Portal UX Research
Suitmedia conducted thorough qualitative and quantitative research to inform the design of IDX’s Investor Education Portal (LMS). This was essential to improve capital market literacy and inclusiveness among Indonesia’s growing investor base.
Key Achievements:
- Provided a comprehensive digital strategy including Grand Design, brand positioning, and digital marketing roadmap for the education portal.
- Mapped five-year development goals to align with investors’ educational needs identified through robust user research.
- Delivered actionable UX insights balancing business goals and user-centric ecosystem requirements to maximize portal adoption.
Link to Detailed Case Study: IDX Education Portal
Regional Development Information System (RDIS) Development
To unify data and reporting across IDX’s regional investment galleries, Suitmedia designed the RDIS website as both a public and internal platform. This significantly optimized performance evaluation and information access.
Key Achievements:
- Integrated public-facing and internal IDX Investment Gallery evaluation systems, enabling real-time updates and performance tracking.
- Supported over 25,000 regional investment activities, 700+ registered investment galleries, and 300+ active exchange member registrations since launch.
- Continuously added features enhancing accessibility and usability for both investors and IDX stakeholders.
Link to Detailed Case Study: IDX RDIS Website
Website Development for Go Public
Suitmedia developed an engaging, bilingual website to promote capital market funding opportunities, aiming to increase company listings and deepen understanding of IPO processes.
Key Achievements:
- Built an easy-to-navigate, interactive platform supporting two-way communications between IDX and prospective listed companies.
- Enabled features like workshop registration, one-on-one advisory session booking, and dynamic content management by IDX administrators.
- The improved platform contributed to a rise in IPO companies from 59 in 2022 to 79 in 2023, demonstrating enhanced market participation.
Link to Detailed Case Study: IDX Go Public Website
Overall Results: Comprehensive Digital Solutions Elevate IDX’s Market Leadership and Investor Engagement
As a preeminent digital consulting agency in Indonesia, Suitmedia’s strategic partnership with IDX has enabled Indonesia’s capital market infrastructure to transform both external user experiences and internal operational systems. The seamless integration of mobile-friendly web development, secure trading operation tools, and user-focused educational platforms has amplified IDX’s mission to democratize capital market participation with transparency and accessibility.
With millions of monthly users accessing IDX’s digital assets, increased investor literacy, and a growing number of companies utilizing capital market funding, IDX continues to strengthen its leadership within Southeast Asia’s dynamic financial landscape.
“Suitmedia has been integral to our digital innovation journey. Their expertise in digital transformation has helped us make capital market information more accessible and build better operational systems. This has translated into greater investor engagement and market growth,” said IDX’s Digital Transformation Lead.
Looking forward, Suitmedia will continue to support IDX by exploring cutting-edge technologies such as AI-driven analytics, personalized investor resources, and further system automation to sustain IDX’s competitive edge as the premier stock exchange in Indonesia and beyond.
