EMC Healthcare is a leading healthcare provider in Indonesia, committed to patient-centered care and advanced medical services. Following strategic acquisitions of Grha Kedoya Hospital and Omni Hospital, EMC Healthcare has embarked on a unified digital transformation journey to enhance healthcare accessibility, patient engagement, and brand presence across its network.
In partnership with Suitmedia, a leading digital consulting and marketing agency in Indonesia, EMC Healthcare has implemented innovative digital platforms and marketing strategies catering to each brand’s unique needs.
The partnership focuses on three core brands—EMC Healthcare, Grha Kedoya Hospital, and Omni Hospital—delivering integrated healthcare solutions through mobile applications, online appointment systems, and digital marketing campaigns, aiming to provide seamless healthcare experiences nationwide.
EMC Healthcare: Comprehensive Digital Patient Solutions
Suitmedia developed and enhanced EMC Healthcare’s digital ecosystem, focusing on patient-centric mobile applications and strategic digital marketing. A dual-app approach—patient and doctor apps—was designed to offer telehealth consultations, appointment scheduling, real-time patient journey tracking, and secure medical record access, making EMC a leader in Indonesia’s digital healthcare innovation.
Key initiatives include:
- Mobile App Development & Next-Level App Experience: Enabling convenient telehealth, medication management, and enhanced user interfaces to streamline healthcare access for patients and doctors.
- Digital Marketing Innovation for Brand Growth: Implementing an integrated SEO, SEM, and content marketing strategy to boost EMC’s online visibility and patient engagement nationwide.
Key achievements:
- High app download numbers with excellent user ratings
- Top search engine rankings for strategic keywords
- Significant increases in website traffic and online engagement
Link to detailed case studies:
Grha Kedoya Hospital: Streamlined Patient Access & Mobile Experience
Following its acquisition by EMC Healthcare, Grha Kedoya Hospital enhanced its digital platforms to provide patient-friendly online appointment systems and mobile app conveniences. Suitmedia redeveloped Grha Kedoya’s website and mobile app, integrating features like telehealth, lab tests, and appointment scheduling aligned with EMC’s platform for a unified user experience.
Key initiatives include:
- Online Appointment System: Revamped website enabling secure, easy-to-use appointment bookings to improve patient satisfaction.
- Empowering Mobile App Convenience: Comprehensive redevelopment of the hospital’s mobile app to incorporate advanced healthcare features and streamline access.
Key achievements:
- Increased patient adoption of online systems
- Positive user feedback on mobile app functionality
- Seamless integration with EMC’s systems
Link to detailed case studies:
Omni Hospital: Enhanced Brand Awareness and Digital Presence
To expand Omni Hospital's reach across its various locations in the Jabodetabek area, Suitmedia implemented a multi-channel digital marketing campaign focused on increasing website traffic, brand visibility, and patient engagement. SEO optimizations and targeted digital advertising across Google and Instagram effectively raised Omni Hospital’s online profile.
Key achievements:
- Increased website link clicks and social media engagement
- Improved brand recognition
- Heightened patient inquiries driven by optimized content marketing
Link to detailed case study: Omni Hospital Brand Awareness Campaign
Unified Platform: Merging EMC and Grha Kedoya Digital Services
Following the integration of Grha Kedoya Hospital into EMC Healthcare, Suitmedia unified the two hospitals’ digital platforms by merging their websites and mobile apps into a single cohesive system. This consolidation enhanced usability, provided a consistent brand experience, and streamlined operational management across both hospitals.
Key achievements:
- Improved patient navigation
- Unified telehealth booking
- Consistent content and strong user experience aligning with EMC’s brand standards
Link to detailed case study: EMC x Graha Kedoya Website & Mobile App Merge
Overall Results: Empowering EMC Healthcare’s Digital Future
Suitmedia’s strategic partnership has been pivotal in transforming EMC Healthcare’s multi-brand digital ecosystem. By delivering integrated patient-centric applications, streamlined appointment systems, and impactful digital marketing campaigns tailored to each brand, EMC has elevated its healthcare delivery and brand presence.
“Suitmedia continuously meets our expectations by delivering innovative digital solutions and marketing strategies that enhance our patient engagement and brand growth,” said Kevin Darmawan, Head of Corporate Digital Marketing at EMC Healthcare.
Looking ahead, Suitmedia remains dedicated to supporting EMC Healthcare through emerging technologies such as AI-driven healthcare insights, predictive analytics, and enhanced telehealth features to maintain leadership in Indonesia’s digital health space.
