Giving a growing business a clearer digital identity
PT Erajaya Swasembada Tbk. is Indonesia’s largest and one of its most trusted companies in the import, distribution, and retail of mobile communication devices. Its business extends beyond products and stores to include value-added services such as mobile phone protection through TecProtec and handset leasing through partnerships with established finance companies.
Erajaya already had a corporate website, but its business had moved forward while the website had not fully kept pace. The company’s portfolio had expanded, its future prospects had evolved, and its digital presence needed to reflect that wider ambition.
Suitmedia partnered with Erajaya to redesign the website around a clearer corporate story, stronger business information, live stock data, and a more engaging career experience. The result was a refreshed digital platform that helped visitors understand Erajaya as a broader technology and retail business, not only as a distributor of mobile devices.
A larger business was being represented by an outdated website
1. Erajaya’s business had evolved beyond its existing digital presentation
Erajaya operated across several connected areas: importing, distributing, and retailing mobile communication devices, while also offering services related to protection and leasing.
The existing website contained company information, products, news, and events, but it did not fully communicate the breadth of the current business. Visitors could find information, yet the overall impression did not clearly connect Erajaya’s established position with its newer services and future direction.
This created a communication gap. The company had a more developed business model than the website suggested.
2. The website needed to speak to several audiences
A corporate website serves more than customers. Investors, business partners, prospective employees, media, and other stakeholders may all visit for different reasons.
Each audience needs a different kind of confidence. Investors may want to understand business performance. Partners may want to see scale and capabilities. Job seekers may want to understand the company’s culture. General visitors may want a clear overview of what Erajaya does.
The website needed to support these different needs without becoming difficult to understand. It had to provide enough depth while allowing visitors to scan the essentials quickly.
3. The homepage was not communicating enough value
The homepage is often the first point of contact between a company and a stakeholder. It needs to answer basic questions quickly: What does the company do? How large is its network? What makes it credible? Where can visitors go next?
Erajaya’s previous homepage did not give enough emphasis to its story, value, products, and network. This meant visitors had to work harder to understand the company’s position.
The redesign needed to turn the homepage into a clear introduction rather than a collection of disconnected sections.
4. Manual stock data created a credibility and efficiency issue
Before the redesign, Erajaya’s stock growth information was entered manually by a website administrator.
Manual updates can create delays and increase the risk that public information becomes outdated. For a listed company, stock information is particularly sensitive because visitors expect data to be current and dependable.
Erajaya wanted to present stock performance in real time. That required the website to connect directly with data from the Indonesia Stock Exchange rather than relying on repeated manual updates.
5. The career section needed to represent the workplace
Career pages are often among the most visited parts of a corporate website. They are where potential employees form an early impression of leadership, culture, working conditions, and development opportunities.
Erajaya needed its career pages to do more than list vacancies. The site had to communicate what it was like to work there and give current and prospective employees a stronger sense of the organization.
This was strategically important because a growing business needs a digital presence that supports talent attraction as well as corporate communication.
6. A visual refresh alone would not solve the problem
Erajaya wanted a fresher look, but updating colors and layouts would not be enough if the website still failed to communicate the company’s priorities.
The redesign needed to improve content hierarchy, navigation, data connection, and audience relevance. The visual system had to support a clearer story rather than simply make the existing pages appear newer.
The challenge was therefore both strategic and practical: align the website with the business and make it easier for stakeholders to use.
Turning the website into a clearer expression of the business
1. Start with the role the corporate website should play
Suitmedia approached the redesign from a first-principles question: what should a visitor understand after entering Erajaya’s website?
The answer was broader than product awareness. Visitors needed to understand Erajaya’s role in the mobile communication industry, its network, its services, its performance, and its opportunities as an employer.
This helped define the website as a corporate communication platform rather than a simple company profile. Every major section needed to help build understanding and trust.
2. Use the homepage to establish the company story
The redesigned homepage gave greater attention to Erajaya’s story, values, products, and network.
This made the company’s scale and role easier to understand from the beginning. Rather than making visitors piece together the company’s position across several pages, the homepage provided a concise introduction and clear routes to deeper information.
A strong homepage reduces the time required to form an initial understanding. This is especially important for stakeholders who may be comparing several companies or deciding whether to continue exploring.
3. Use the main banner to explain the business simply
The main banner communicated what Erajaya does through a simple message.
This was a deliberate choice. Corporate websites often try to say too much in the first screen, but excessive information can weaken the first impression.
A focused banner gave visitors a starting point. They could understand the company’s broad role before moving into more detailed content about services, performance, networks, or careers.
4. Highlight strengths through rotating banners
Sliding banners were used to feature key strengths and make the homepage more engaging.
This allowed Erajaya to present several important messages without placing everything into one crowded section. The banners could highlight areas such as business capabilities, network strength, services, or other corporate priorities.
The rotating format also gave the homepage a sense of movement while preserving its clean structure. Visual interest supported attention, but the content remained tied to the company’s strategic story.
5. Make the company network visible
Erajaya’s network was highlighted as an important part of the homepage experience.
Scale is difficult to communicate through general statements alone. Showing the company’s network helped visitors understand the reach behind the business and the infrastructure supporting its retail and distribution activities.
This was useful for several audiences. Business partners could better appreciate Erajaya’s market presence, while potential employees could see the scale of the organization they were considering joining.
6. Present business growth and performance clearly
The homepage also included information about business growth and performance.
This content supported credibility by showing that Erajaya was not only established but actively developing. Visitors could gain a stronger sense of the company’s direction and momentum.
The presentation needed to remain accessible. Performance information can become difficult to interpret when it is presented without context, so the website focused on making key points easy to scan.
7. Use news and events to show an active organization
News and events were included as important homepage content.
These sections showed that Erajaya was an active business with ongoing developments rather than a static corporate entity. Regular updates could also encourage stakeholders to return to the website.
For a corporate site, current information supports trust. It signals that the organization is maintaining its digital channel and communicating openly about relevant activity.
8. Create a clean and scannable structure
The homepage used a clean and simple structure designed for fast reading.
This reduced the effort required to understand the page and allowed visitors to identify the most important information quickly. A scannable layout was especially useful for stakeholders who were visiting with a specific question rather than reading the entire site.
Simplicity also helped the website feel more professional. A clear interface communicates that the company has organized its information and considered the visitor’s time.
9. Connect the site to live stock data
To provide real-time stock information, Suitmedia connected the website to stock data from the Indonesia Stock Exchange through an API.
An API allows one software system to exchange data with another. In this case, the website could receive current stock information directly from the relevant source rather than relying on manual updates.
This improved both freshness and operational efficiency. The website could present more current data while reducing the administrative effort required to maintain it.
10. Reduce the risk of outdated public information
Automating stock data reduced the possibility that visitors would see old information because an update had been missed.
This was important for a public company. Investors and other stakeholders expect corporate information to be handled carefully, and outdated data can weaken confidence even when the underlying business is performing well.
The integration therefore supported more than convenience. It strengthened the credibility of the website as a source of corporate information.
11. Design career pages as an employee communication tool
The career section was designed to speak to both future and current employees.
Brief descriptions and testimonials helped communicate management style, workplace culture, working environment, and benefits. This gave visitors a more human understanding of Erajaya than a list of open roles could provide.
The use of testimonials was especially valuable because employees can explain the organization in a way that formal corporate language often cannot. Their perspectives help potential candidates imagine themselves within the company.
12. Show the employee experience, not only the job
A candidate evaluating Erajaya wants to understand more than the role description. They also want to know how the organization works, what leadership is like, and whether the culture matches their expectations.
The career pages created space for these questions. This helped Erajaya present employment as a broader experience rather than a transactional vacancy.
The result was a stronger connection between employer brand and corporate identity. The same company story presented to investors and partners could also be expressed through the employee experience.
13. Align the digital experience with future prospects
The redesign updated the website to better reflect Erajaya’s current portfolio and future business direction.
This required making the site flexible enough to communicate not only what the company had already built, but also where it was going. A corporate website should support the company’s next stage rather than document only its past.
The new structure gave Erajaya more room to add services, developments, news, and business information as the organization continued to evolve.
14. Treat the redesign as a communication improvement
The project was not simply about giving the website a fresher appearance. It recreated how Erajaya communicated with visitors.
The redesigned platform helped the company present its story more clearly, make information easier to absorb, and create more direct paths for stakeholders to explore the business.
This made the website a more effective bridge between Erajaya and the audiences whose confidence and interest supported future growth.
A more credible website strengthened stakeholder understanding
1. Erajaya gained a clearer corporate presence
The redesigned website gave Erajaya a more current and professional way to present its business.
The company could communicate its role, value, network, products, services, performance, and activities through a more coherent digital environment.
This helped close the gap between Erajaya’s market position and its online representation. The website became more aligned with the scale and maturity of the organization.
2. The homepage became a stronger first impression
The new homepage presented the company story and key information more clearly.
Visitors could understand what Erajaya did, see its strengths, and find routes to deeper content without navigating through an unclear structure.
This improved the early stages of stakeholder engagement. People could decide more quickly whether the company’s business, opportunities, or performance were relevant to them.
3. Live stock information improved data reliability
The API connection to Indonesia Stock Exchange data reduced dependence on manual input and helped present more current stock information.
This strengthened the website’s usefulness for investors and other audiences interested in Erajaya’s public market position.
The improvement also created operational efficiency. Website administrators no longer had to manage the same data through repeated manual updates, reducing effort and potential error.
4. Career pages created a more human employer image
The career section gave candidates a clearer view of Erajaya’s management style, culture, work environment, and benefits.
This supported talent attraction by helping potential employees understand the company beyond its product and retail operations.
A stronger career experience can also influence current employee pride. When the organization represents its culture clearly to outsiders, employees may see their own workplace identity reflected more effectively.
5. Content became easier to scan and understand
The clean structure and prioritized content helped users absorb information in less time.
This mattered because corporate website visitors may include investors, partners, journalists, candidates, and customers, each with different levels of interest and available attention.
A scannable design allowed visitors to quickly locate relevant information while preserving the option to explore deeper pages.
6. Accelerating corporate engagement and cross-page exploration
Following the redesign, Erajaya’s corporate portal generated over 34K pageviews across 15K visitors, delivering an exploration depth of nearly 2.3 pages per visit.
This outpaces the 1.7–2.0 pages-per-session industry benchmark typical for enterprise and investor-facing portals, proving that visitors moved well beyond superficial landing page views.
Suitmedia achieved this by restructuring the information architecture around distinct stakeholder pathways, seamlessly connecting corporate governance, investor relations, and retail business verticals.
This strategic overhaul turned a standard corporate profile into a high-utility digital ecosystem, sustaining visitor attention and encouraging deeper discovery across Erajaya's diverse portfolio.
7. The platform created a stronger basis for future business communication
The updated website gave Erajaya a more capable channel for communicating future developments, services, events, performance, and career opportunities.
This created flexibility as the business continued to change. New information could be added within a structure designed to accommodate a broader portfolio.
The second-order effect was greater digital readiness. Erajaya could respond to future communication needs without treating each new business development as a reason to rebuild the website.
8. Stakeholder trust gained a stronger digital foundation
A company’s website is one of the places where stakeholders test its credibility. They look for clarity, accuracy, current information, and evidence that the organization understands how to communicate.
The redesign addressed these expectations through clearer content, live data, accessible career information, and a more professional interface.
It did not replace the company’s reputation. It gave that reputation a more credible digital expression.
The deeper lesson: corporate websites are part of business strategy
1. A corporate website should reflect where the company is going
A website that only documents the current business can become outdated quickly. It needs to communicate the company’s present capabilities while leaving room for future services, partnerships, and growth.
Erajaya’s redesign aligned the platform with its broader business portfolio and future prospects. This made the website more useful as the organization evolved.
2. The homepage should help stakeholders decide whether to continue
Visitors often make a quick judgment after arriving on a corporate website. They want to know whether the company is relevant, credible, and worth further attention.
A strong homepage does not need to explain everything. It needs to explain enough to establish context and guide visitors toward the information that matters to them.
3. Live data is a trust decision
When a website presents information that changes frequently, manual updates create avoidable risk.
Connecting to a reliable source through an API can improve freshness, reduce administrative work, and strengthen confidence in the information presented. Data integration is therefore part of communication quality, not only a technical choice.
4. Employer branding belongs inside the corporate experience
Candidates form an opinion of a company through the same digital environment that investors and partners may use.
Career pages should therefore reflect the organization’s real identity and provide evidence of how it works. A credible employer story supports both recruitment and wider corporate reputation.
5. Professionalism is communicated through ease of use
A corporate website does not appear professional only because it uses formal language or polished graphics.
Professionalism is also expressed through clear navigation, current data, readable content, and a thoughtful user journey. These details show that the company understands and respects its audiences.
6. Digital communication should be measured by stakeholder progress
Visitors, pageviews, and engagement provide useful signals, but the deeper question is what stakeholders could do after using the website.
Could they understand the business? Find performance information? Explore career opportunities? Identify services? Decide to make contact?
The most valuable corporate websites help visitors move from uncertainty to informed interest.
Strategic Insights for the C-Suite
- Align the corporate website with the business you are becoming. A website should represent current capabilities while making room for future services, markets, and partnerships. Digital identity must evolve with strategic direction.
- Use the homepage to establish context and trust quickly. Stakeholders should understand what the company does, why it matters, and where to explore next. The first impression is a business communication decision, not only a design decision.
- Automate changing public data wherever reliability matters. Live integrations can reduce manual error and improve confidence in information such as stock performance, availability, or corporate updates. Accuracy is part of digital reputation.
- Treat career content as part of corporate brand management. Employees and candidates judge the organization through its culture, leadership, and working environment. A credible employer experience strengthens both recruitment and broader stakeholder trust.
- Measure whether the website helps stakeholders make progress. Traffic is useful, but leaders should also ask whether visitors can understand the business, find relevant information, and take the next step. Corporate websites should reduce uncertainty, not simply publish content.
