Challenges: How to Redesign the Website to Captivate Potential Customers?
KLAR is a company based in Indonesia that manufactures affordable yet high-quality oral wellness products for healthy smiles, particularly known as KLAR Aligner. This company plans to expand its business to several Asian countries, but KLAR realizes that some details are undoubtedly required to improve for a better experience. One of the improvements is redesigning its website to stay up-to-date with the latest trends. Hence, KLAR decided to find a helpful solution by revamping its website and improving its visual appearance to make it look fresher. Besides its website design, KLAR realized that communication should be improved so that users can find product information easily and quickly, compared to other competitors.
After analyzing KLAR’s website, we have discovered that its visual appearance lacks uniqueness and is fairly unattractive. In other words, increasing the likelihood of conversion and attracting new customers is troublesome if some changes do not happen promptly. To tackle those problems, revamping a website is the best solution to create a fresher look and keep up-to-date with the latest trends. Enhancing the user interface and user experience of its features is also essential, considering the previous features have inadequate information about product comparison, location, assessment, and before-after results after using KLAR products. Therefore, KLAR tapped Suitmedia to revamp its website, with both visual appearance and features enhanced from the previous website.
Solutions: Redesigning Website to Boost Conversion
To provide a fully comprehensive solution for KLAR, Suitmedia has revamped KLAR’s website, which comprises a significant change of visual appearance to be fresher and modern in line with KLAR’s brand image. Besides its appearance, Suitmedia has helped KLAR improve website communication, including how to craft interactive, compelling, and helpful copywriting for its product content.
By revamping the website, KLAR can attract potential customers that drive sales, as well as help users access and discover various information about aligner—an alternative solution to straightening teeth without braces. As a result, KLAR will stand out among its competitors and secure a top-tier position in the market.
Results: A Cutting-Edge Website with Eye-catching Interface
With the solutions provided by Suitmedia, the KLAR website now presents an outstanding appearance, combined with thorough features and information that are easy to access. Users can discover information about products, promotions, locations, and problems related to their teeth without any difficulties. Hence, we succeeded in redesigning the KLAR website with a stunning user interface, communicative content, and friendly user experience, allowing users to gain helpful information quickly about KLAR and its products.
