Challenge: Took engagement to a whole new level
Delivering spectacular performances to music enthusiasts and achieving a great reputation has been the dream of every music festival organizers in Indonesia. However, promoting and giving information about the music event through a website has not been working very well because this event’s web presence did not create enough engagement and participation. The organizers of this music event wanted to evolve their game in youth engagement and create a new way in delivering music experiences to their audience.
Solution: Creating features every festivalgoer wants
Smartphones, inevitably, have become the most reliable companion for music fans. Hence, this music event’s organizer asked Suitmedia to enhance their music festival experience through a mobile app. We understand that technology has an enormous role to amplify music festival experiences, as the organizer can find ways to raise engagement with music enthusiasts. Mobile technology also has become an important tool that can be used to bridge the gap between brands, organizers, and music fans.
Thus, we built a mobile app equipped with a festive interface that attracted festivalgoers. We chose a vibrant color palette with a touch of playful color selection to create an upbeat mood, yet still having a very consistent look with its web version.
Beside the appealing interface, we optimized the app functionality for pre-event engagement through important features that made it easier for users to find ticket price, event news, and lineups information. We also provided a better way to pay the ticket with cashless payment method so that the customers can pay for the tickets easily, anywhere, anytime.
When the event was being held, the attendees used the map in the app to guide them at the venue. Users also got a nice reminder through the app when the band was going to perform. Furthermore, they were able to rate the band performance through the app. This feature gave a real-time feedback for the bands about their performances.
In order to continue to build excitement and momentum around the future event, we created an after-event engagement through updates and news related to music, youth culture, and this particular music event. This app has been successfully raised engagement from the pre-event, on-going event, and after-event. With its perfect usability, this mobile app can also be used by the organizer for a long time and managed to still be relevant for the upcoming music events in the future.
User experience is constantly improved
This music event’s organizer is always looking for ways to improve the fans experience and they want to maximize the mobile app’s function to drive a better fans engagement. For that reason, Suitmedia came up with fresh ideas to keep fans at the edge of delight and deliver something unexpected.
In 2017, we complement the app with new features that entice users to do more interactions and give users a chance to become active participants of the event. During pre-event, there is a voting feature on the app that enables users to choose which artist or band will perform in the music event. They were also able to choose artists to collaborate and perform together at the event.
Moreover, to create exciting experiences during the event, we created photo booth feature, inviting fans to play so that the app can lead to a deeper level of engagement. During the event, fans were asked to take photos at 5 spots within the area and decorate the photos with a filter and frame that are provided in the app. The photos can be redeemed with gifts and merchandise at this music event’s booth. This feature has successfully built an exciting connection with the attendees.
As a conclusion, this music festival app will always constantly evolve to maximize fans experience and will continue to do so to improve connectivity and become closer to their attendees.
