Challenges: How to Design a Compelling and User-Centered Educational Platform?
PT Erlangga Mahameru, known as Erlangga Publisher, formerly focusing only on school textbooks. This company has expanded its business to publish children’s books, as well as fiction and non-fiction books written by both local and international authors. To support both business expansion and digital transformation, Erlangga sought to design an intuitive user interface for a Superapp website by merging eight existing applications, such as ERKLIKA, Beelang, Solutest, E-Book, E-Library, Erlanggapedia, Sarana Guru, and Kelasku, into a unified web platform.
Previously, users were required to access these applications separately. In other words, they had to switch between platforms to browse books, complete tasks, join courses, and find information related to classes they had enrolled in. Additionally, each application had its own system and promotions, which caused inconsistent user experiences, inefficiencies, and reduced engagement.
The primary objective of this project was to enhance the user experience by creating an intuitive design for an educational platform that simplified access to all Erlangga products. The Superapp website was designed to deliver a more consistent, efficient, and appealing experience through an integrated ecosystem. It also involved implementing SSO for automated login, adding subscriptions for existing applications, and integrating with payment gateway to ensure security and user convenience.
Solutions: Creating a Captivating Design to Support Effective Learning and Teaching Experience
We adopted a user-centered design strategy, focusing on designing a centralized portal and redirection center for Erlangga's eight digital applications. The approach also involved simplifying navigation and optimizing the information infrastructure across multiple roles, including students, teachers, parents, principals, and librarians, to access educational content and services from a single entry point.
The development of the Erlangga Superapp website design began with a deep analysis of the existing business processes for each role, refining them to create more efficient workflows through a centralized platform. We conducted requirements analysis sessions and created user flows and wireframes that highlighted key features, including My Task Highlight, Activity Dashboard, and Why Choose Us. All designs were developed based on real user scenarios, for example, a student accessing an assignment through automatic redirection to Kelasku. They were then tested through usability testing to ensure seamless navigation and a consistent user experience.
The new design of Superapp Erlangga provided easier access to digital education services on a single platform, enabling students, parents, teachers, librarians, and principals to access learning materials, complete assignments, track progress, and manage classes without switching to other platforms. This integration successfully increased efficiency and consistency as well as strengthening the value of Erlangga’s digital products.
Results: A New Educational Platform with an Intuitive Experience and Engaging Design
As a result, the new website design simplified the user journey since users no longer need to log in multiple times across different platforms. With an engaging and interactive design, students, teachers, and parents now experience a seamless journey. Overall, the design has transformed the user experience into a simple and appealing digital journey, reinforcing Erlangga’s educational ecosystem.
