Football Association of Indonesia
Brand Development, UI/UX Design, Web Development, Content Creation

Challenge: A website that doesn’t only contain football news, but act as the home of Garuda fans.

Founded on 19 April 1930, Football Association of Indonesia or commonly called as PSSI is the governing body of football in Indonesia. Since the establishment, PSSI has joined FIFA in 1952, Asian Football Confederation (AFC) in 1954 and currently has 5 major teams: U-16, U-19, U-23, Senior as well as Women Team.

Due to the rapid development of national football Indonesia, PSSI requires to rebrand the website into a more informative site, as well as able to collect various information and facts about national football Indonesia. The website also allows Garuda fans to get closer with the players or teams.

Solution: A modern website with latest football news and information that will embrace Garuda fans

As the national football association, PSSI website is expected to be the source of latest talk and news with up-to-date information of Indonesian National Football Team. Thus, the homepage provides content that most needed by the users, such as trending news, upcoming matches, and statistics. In order to grasp more user’s attention as well as to fulfill user’s needs, the website gives detail information about the teams, players, and statistics.

We also provide a page which is dedicated for Garuda Fans (Indonesia national team fans). This page contains some activities such as Tanya Garuda which allows fans to ask anything to the player. Volunteer program also provides opportunities for the fans to assist organizing committee to run all of event and competition all around Indonesia hold by PSSI. This ‘Fans’ menu brings new experience to the user, therefore they feel as a part of improving national team.

With more attractive design and engaging content, PSSI website has successfully increased its average session duration +110% and pages/session at +63%, and reduced its bounce rate at -20% in 30 days after the new website launched. These number surely will improve due to the strong contents and digital activities made by Suitmedia in collaboration with PSSI.