Brand Development

Identical Process and Methods That Define Our Success

As storytelling is an invaluable tool in the world of branding, Suitmedia is conducting a timeless pyramid structure brand storytelling framework that mirrors the natural flow of human engagement with narratives. The model comprises five essential elements, such as:

1. Exposition: Setting the Stage
This is the stage where brands can introduce their characters, setting, and the context of the story to their audiences. They can also showcase their values, missions, and the challenges they aim to address.

2. Rising Action: Building Tension
This stage propels the narrative forward by introducing conflicts, challenges, and obstacles. Here, brands can highlight the problems they need to solve and create a sense of urgency to emotionally engage their audiences.

3. Climax: The Turning Point
As the highest point of this structure, this part becomes the pinnacle of the whole story. Brands can use this moment to demonstrate how their product or service provides a solution to the challenges introduced in the rising action stage.

4. Falling Action: Resolving the Conflict
Following the climax stage, this stage allows brands to showcase the positive outcomes and benefits resulting from the solutions they provide. Audiences can witness how the brand's product or service brings resolution to the problems from earlier stages.

5. Resolution: Leaving a Lasting Impression
As the final stage of this framework, the resolution ties up loose ends and leaves a lasting impression. Brands aim to leave a sense of fulfillment or satisfaction with the audience.