Challenge: We have to increase engagement with customers in a more accessible platform
Under PT. Unilever Indonesia, Kecap Bango has been keeping ahead of the culinary industry competition and become the best brand of soy sauce in Indonesia. This brand has been sharing Indonesian traditional recipes through their digital media as one of their marketing strategies. However, Kecap Bango needed a platform that can increase engagement with their consumers by providing those culinary recipes in a more accessible platform, especially for modern women who love to cook and try new recipes from Kecap Bango.
Solution: More than just a digital recipe book
Suitmedia created a mobile app that is more than just a digital recipe book. This mobile app is tied together with wisatakuliner.com (Kecap Bango’s website) and built in Kecap Bango social media community. Suitmedia developed the app for three platforms (iOS, Android, and Blackberry). By using this mobile application, users can discover the ease of finding and sharing Indonesian delicious recipes and culinary. It allows users to search for recipes that matched ingredients you already have at home; Search for Indonesian recipes that neatly organized in various categories and rate, comment, or share your favorite recipe on Facebook; Share delicious culinary you find and add it to enrich the culinary list.
This app has become a best friend for every culinary enthusiast, because they’re able to detect the closest culinary venue and rate, comment, or share their favorite culinary to Facebook. The Kecap Bango mobile app has been success to introduce and popularize Indonesian traditional culinary in the hope of keeping them as a part of Indonesian heritage.
