Client
confidential
Year
2019
Project
UX & UI Design, iOS & Android Development

Challenge: How to create a ‘wow’ factor for conference attendees

Most companies, including a leading multinational FMCG company, are responsible to hold conferences or events that are important for their employee’s growth, improving the company’s business, or maintaining their relationship with the people they work with such as retailers.

Our clients realize that mobile apps have changed organizations’ perspective towards any kinds of event management. Our clients believe that a mobile application would be the answer for them to make organizing conference event much easier.

Our clients expect an easy-to-use app that enables them to display all conference and event info on the attendees' smartphones. They also want this application to function not only as a database collection and information display, but also an engagement and interaction tool before, during, and after the event is being held.

Solution: Create functional and attractive features that attendees will love

For the conference event, Suitmedia comes up with a solution by developing a simple mobile application conference tool that lets them organize and communicate with event attendees effortlessly. By facilitating seamless interactions with the audience, this app is specifically made so that the conference can be organized easily.

By using this app, the attendees can view news feed, schedule, speakers, also indoor and outdoor maps. This app is also equipped with push notification features to provide a convenient schedule reminder and updated information. The speakers are also able to upload their own presentation slides or e-material to the app.

To enhance engagement and attendees’ experience, we build key features that allow the attendees to do several fun activities, such as:

  • Ask the speaker directly from their device in class
  • Take challenges, such as photo challenge, QR code challenge, trivia quiz and polling
  • Collecting point after doing activities in the app
  • Type on the event wall to share comments, photos, videos, sharing location, and tag friends in the comments
  • Join survey and answer several questions

As for this company’s internal event where they also invite their retailers to participate, Suitmedia has successfully developed an app that can provide:

  • The full schedule of this event
  • A timeline where attendees can interact with other participants
  • Challenges and leaderboard to make it more fun
  • Interact with speakers via app
  • Share photos/videos as well as mentioning other participants and tag their location
  • Collect and redeem points with products

The design itself is crafted with a modern and sleek style to enhance clarity and not give users a hard time figuring out how to use the interface. A simple and straightforward interface will lead users only to the most important information about the conference. The combination of good UI and UX has given a significant influence in increasing engagement in the community and it has become the key to success for this FMCG company’s conference event. It will also build a stronger bond between retailers and this company, hence helping both parties in achieving the same goal: success.