Giving an established securities firm a clearer digital presence
Mandiri Sekuritas is a subsidiary of PT Bank Mandiri (Persero) Tbk and has operated in Indonesia’s capital market since 2000. As a leading securities company and one of the strongest local brokers on the Indonesia Stock Exchange, it serves investors, institutions, business partners, and other stakeholders who need confidence in the organization behind their financial decisions.
That confidence must extend to the company’s digital presence. Mandiri Sekuritas wanted to update its corporate website so it felt more current, sophisticated, informative, and easier to use.
Suitmedia partnered with Mandiri Sekuritas to refresh the website around a cleaner information experience. The redesign used minimalist layouts, purposeful visual hierarchy, and a more considered homepage to help visitors understand the company and find relevant information with less effort.
A strong market position needed a more current digital expression
1. Leadership in the market raised expectations for the website
Mandiri Sekuritas had built a strong position over more than two decades in Indonesia’s capital market. As a leading local securities firm, its website was more than a communication channel. It was part of how investors, partners, and the public judged the organization.
An outdated or overly complex website could create a mismatch between the company’s market reputation and its digital experience. Visitors may see a sophisticated financial institution offline but encounter a platform that feels less current online.
The website needed to reflect the maturity and ambition of the business. A modern interface would not replace Mandiri Sekuritas’ reputation, but it could make that reputation easier to trust in a digital setting.
2. Visitors needed information without unnecessary complexity
A corporate website serves users with different goals. Investors may want to understand the business and its services. Potential partners may be looking for corporate information. Media and other stakeholders may need announcements, financial information, or contact details.
These visitors do not necessarily want to read everything on the site. They need to locate the information relevant to their purpose quickly.
Mandiri Sekuritas wanted a website that was informative without feeling crowded. The challenge was to provide enough depth while keeping the experience simple and easy to scan.
3. The existing experience needed a clearer information hierarchy
Financial websites often contain many types of corporate content. If everything is presented with equal visual weight, users may struggle to identify what matters most.
The website needed a stronger hierarchy to help visitors understand where they were, what information was available, and which section to explore next.
A better hierarchy would reduce the cognitive effort required to navigate the site. Users could focus on the content rather than interpreting an unclear structure.
4. The homepage had to create confidence quickly
The homepage is usually the first serious interaction between a company and a stakeholder. It must communicate enough about the organization to encourage further exploration.
For Mandiri Sekuritas, the homepage needed to feel professional and credible without becoming overly formal or dense. Its design had to balance corporate authority with accessibility.
A strong first impression could help visitors understand that Mandiri Sekuritas was an established market participant with a clear and current digital presence.
5. Visual sophistication had to serve usability
Mandiri Sekuritas wanted a fresher and more sophisticated design, but visual polish alone would not solve the underlying experience problem.
An attractive website can still be difficult to use if it relies on complicated layouts, excessive decoration, or unclear navigation. The redesign needed to make the website look better while making it easier to use.
This meant treating design as a business decision. Every visual choice had to support comprehension, confidence, and access to information.
6. The site needed to feel current without becoming fashionable for its own sake
Financial institutions must remain credible over time. A design that follows short-lived visual trends may quickly appear outdated again.
Mandiri Sekuritas needed a visual language that felt modern but durable. The website should communicate confidence and professionalism without depending on effects that could distract from the content.
This supported the choice of a clean, minimalist direction. Simplicity could help the website remain relevant while giving content room to lead.
7. The website had to work for different audiences
Mandiri Sekuritas served a broad stakeholder base. Investors, clients, partners, job seekers, media, and the public could all use the website for different reasons.
A single experience needed to accommodate this variety without becoming too generic. Users should be able to identify their path quickly, even if they arrived with different intentions.
This required a flexible structure and clear content presentation rather than a page built around one narrow audience.
Designing the experience around clarity, confidence, and ease
1. Research the right direction before redesigning
Suitmedia worked with Mandiri Sekuritas to research website references with a fresher, more corporate, informative, and minimalist approach.
The purpose was not to copy another financial website. It was to understand current expectations and identify which design principles could support Mandiri Sekuritas’ own identity.
Benchmarking helped create a shared view of the desired experience. It also reduced the risk of making visual decisions based only on personal preference.
2. Use the homepage as a clear introduction
The homepage was designed to create a stronger first impression and provide a clearer entry point into the site.
Rather than filling the opening view with too many elements, the design focused on communicating the company’s presence and guiding visitors toward relevant information.
This helped the homepage function as a starting point for different audiences. Users could understand the tone of Mandiri Sekuritas and then decide where to explore next.
3. Use white space to create order
White space became a central part of the visual direction.
It helped separate related sections, give important content more emphasis, and reduce the sense of visual density. In a financial context, this created a calmer and more confident experience.
White space also improved scanning. Users could distinguish one piece of information from another more easily instead of encountering a page filled with competing elements.
4. Keep the interface minimalist but informative
The minimalist approach did not mean removing important information. It meant presenting information through a clearer structure and with less visual distraction.
This allowed Mandiri Sekuritas to maintain the depth expected from a corporate website while making the content more approachable.
The design gave users room to focus. A clean page can help visitors understand what matters without forcing them to process every element at once.
5. Use banner imagery with a clear purpose
The homepage included sophisticated and informative banner imagery.
A banner can quickly communicate a corporate theme, service, campaign, or business message. But it must be connected to the content beneath it and should not function only as decoration.
The visual treatment helped make the homepage more engaging while supporting Mandiri Sekuritas’ professional image. It created an inviting first step into the rest of the website.
6. Create stronger visual hierarchy
The redesign used scale, spacing, layout, and content grouping to indicate priority.
Important information could stand out, while supporting content remained available without competing for attention. This allowed users to scan quickly and continue deeper when they found something relevant.
Hierarchy was particularly important because the website needed to serve different audiences. Each visitor could identify the sections that mattered most to their purpose.
7. Make navigation feel predictable
A user-friendly website should allow visitors to anticipate where information is likely to appear.
The redesign focused on creating a more straightforward structure. Labels and sections needed to be understandable, and transitions between pages needed to feel consistent.
Predictability reduces effort. Visitors do not need to relearn the interface from page to page, allowing them to focus on Mandiri Sekuritas’ information.
8. Present corporate information in an accessible way
Corporate information can become difficult to navigate when it is written only for internal teams or specialists.
The website needed to present Mandiri Sekuritas’ role, services, and business context in a way that was accessible to a broader public.
This helped translate the company’s expertise into a more understandable digital experience. Visitors could gain a clearer view of the organization without needing deep knowledge of the securities industry.
9. Balance institutional authority with approachability
Mandiri Sekuritas’ relationship with Bank Mandiri and its position in the capital market provided important credibility.
The design needed to preserve that authority while avoiding an interface that felt distant or intimidating. A simple and modern experience could make the institution more approachable without weakening its professional identity.
This balance was central to the brand experience. Trust grows when an organization feels both capable and accessible.
10. Design for user comfort
The redesign paid attention to how users felt while browsing the website.
Users needed to find information without confusion, read content without visual strain, and understand where to go next. These details influence whether visitors continue exploring or leave.
Comfort is especially important for a financial website, where visitors may already be processing complex information. The interface should reduce effort rather than add to it.
11. Create a responsive foundation
Although the case study emphasizes the website’s overall design, the platform needed to serve visitors across different devices and screen sizes.
A responsive foundation helped protect the experience for mobile users while maintaining a strong presentation on desktop.
This was important because stakeholders may first encounter Mandiri Sekuritas through a phone or a shared link. The company’s digital credibility should not depend on one device type.
12. Connect design quality with corporate credibility
The visual update was intended to reflect Mandiri Sekuritas’ maturity and market position.
A consistent, modern, and well-organized website sends a signal that the organization is attentive to detail and prepared to communicate clearly.
This does not replace the company’s underlying capabilities. It makes those capabilities easier for visitors to recognize.
13. Build a platform that can support future content
A corporate website needs to accommodate new information, announcements, campaigns, services, and stakeholder communication.
The cleaner structure gave Mandiri Sekuritas a stronger base for future updates. New content could be added without immediately creating the visual and navigational problems associated with the previous experience.
This made the redesign more sustainable. The website could evolve while preserving its core visual language.
14. Use the redesign to improve the full user journey
The website was not evaluated only by how attractive the homepage looked. It also needed to support the way users moved through the site.
A strong user journey means visitors can understand the company, identify relevant services, find supporting information, and take the next action without unnecessary friction.
Design and function worked together. The visual refresh created attention, while the information structure helped retain and guide it.
A cleaner website strengthened Mandiri Sekuritas’ digital presence
1. The website became more attractive and current
The redesign gave Mandiri Sekuritas a fresher, more sophisticated digital presence.
The minimalist visual direction helped the website feel modern without relying on excessive decoration. This better matched the company’s standing as a market leader and Bank Mandiri subsidiary.
The result was a stronger first impression for visitors encountering the brand online.
2. Users could browse with less effort
The clean layout, white space, and clearer information hierarchy made the website more comfortable to explore.
Visitors could identify important content more quickly and move through the site without feeling overwhelmed.
This improved the practical value of the platform. Information was not only available; it was easier to use.
3. Corporate communication became more accessible
The website presented Mandiri Sekuritas through a more understandable and organized experience.
This helped stakeholders learn about the company without needing to interpret a complex or outdated interface.
The improvement supported better communication with investors, clients, partners, and the public.
4. The website better reflected the organization’s credibility
The new design communicated professionalism, confidence, and attention to detail.
These qualities were important for a financial institution operating in the capital market. Visitors could see a digital experience that was more consistent with the trust associated with Mandiri Sekuritas.
The website became a stronger extension of the company’s corporate identity.
5. The platform created better conditions for engagement
A clearer and more appealing experience gave users more reason to continue browsing.
Visitors could engage with Mandiri Sekuritas’ content without facing the friction of an overly complex interface.
The result supported deeper exploration and created a more positive relationship between the audience and the brand.
6. The design could support future improvements
The updated platform created a cleaner foundation for adding new information and functionality.
Mandiri Sekuritas could continue developing its website without being constrained by the previous visual and structural limitations.
This increased digital flexibility and protected the value of the redesign over time.
7. Mandiri Sekuritas strengthened its online market position
As a leading securities company, Mandiri Sekuritas needed its digital presence to support its position in a competitive industry.
The redesigned website helped present the company as current, professional, and user-focused.
The result was a more credible platform for communicating with stakeholders and supporting future digital initiatives.
The deeper lesson: financial websites earn trust through simplicity
1. A clean design can communicate confidence
In financial services, visual clutter can create doubt. A calm, organized interface suggests that the organization has control over its information and processes.
Simplicity is therefore not merely aesthetic. It can support credibility.
2. Good design reduces the effort of understanding
Stakeholders may visit a financial website with limited time or specialist knowledge.
Clear hierarchy, readable content, and predictable navigation allow them to understand more without excessive effort.
3. A sophisticated experience should not feel complicated
Professionalism and complexity are not the same thing. A financial institution can communicate authority through restraint and clarity rather than through dense design.
The best experience makes complexity feel managed.
4. The homepage sets the tone for the entire relationship
Users often decide quickly whether a website feels credible and relevant.
A well-designed homepage can establish context, create confidence, and guide visitors toward the information that matters.
5. Corporate websites should be designed for multiple audiences
Investors, clients, partners, media, job seekers, and the general public may all use the same website.
The platform should provide clear routes for different purposes without becoming fragmented or overloaded.
6. Website modernization should support future communication
A redesign is more valuable when it creates a structure that can accommodate new content and services.
The platform should be built as an evolving communication asset rather than a finished visual object.
7. User experience is part of financial brand equity
Every interaction contributes to how stakeholders perceive the institution.
A comfortable, informative, and reliable website can strengthen the trust already built through the company’s offline reputation.
8. Digital simplicity supports long-term usability
Trends change, but clarity remains valuable.
A minimalist structure gives the website a better chance of staying useful as visual expectations and content needs evolve.
Strategic Insights for the C-Suite
- Treat website design as part of financial credibility. A clean, reliable, and informative experience signals that the organization respects stakeholder time and manages information carefully.
- Use simplicity to make expertise accessible. Financial institutions can communicate authority without making visitors navigate dense or intimidating interfaces. Clarity helps more audiences understand the business.
- Design corporate websites around stakeholder intent. Different audiences need different information, but all should be able to identify their path quickly. User experience improves when the site reflects these purposes.
- Make the homepage establish context and confidence. The first interaction should explain who the organization is and guide users toward what matters. First impressions influence whether stakeholders continue exploring.
- Build redesigns as long-term communication foundations. A modern website should support future content, services, and stakeholder needs. Visual improvement is most valuable when it also improves the organization’s ability to communicate over time.
