Challenges: Enhance Brand Awareness and Healthcare Accessibility through Digital Presence
Omni Hospital, a healthcare that operates in multiple areas across Jabodetabek, including Alam Sutera, Pulomas, Cikarang, and Pekayon, recognizes the importance of expanding their digital footprint. As a health service facility, Omni Hospital has identified the necessity to augment user traffic to its website as a pivotal strategy to elevate brand awareness. They are focused on a stronger online presence, ensuring that people seeking healthcare services are not only informed about the hospital's services but are also seamlessly connected with the comprehensive and high-quality healthcare solutions that Omni Hospital provides. Furthermore, they also aim to achieve an increase in website traffic through paid optimization strategies.
Solutions: Implementation of Advanced SEO and Digital Advertising to Optimize as the Solutions
To address the needs of Omni Hospital, Suitmedia proposes a comprehensive digital marketing strategy with a primary focus on Search Engine Optimization (SEO). This tailored solution encompasses both on-page and off-page SEO strategies, aimed at enhancing Omni Hospital's visibility and ranking on search engines. Suitmedia advocates the utilization of targeted digital advertising on Google and Instagram platforms to effectively engage with the audience.
Leveraging Google ads and Instagram ads aligns seamlessly with Omni Hospital's existing Instagram presence, ensuring an impactful online outreach. Furthermore, Suitmedia assists in the optimization of the articles content that helps to enhance their SEO compatibility resulting in a more engaging content for readers while concurrently bolstering the performance of Omni Hospital website. By employing these approaches of SEO and digital advertising, Suitmedia aims to optimize Omni Hospital's Search Engine Results Pages (SERP) performance, elevating its online presence and driving increased awareness and engagement among potential patients.
Results: Digital Marketing Strategies Leading to Boosted Engagement and Awareness for Omni Hospitals
The content distribution has yielded favorable results, with link clicks meeting the monthly performance expectations, serving as the primary Key Performance Indicator (KPI). Suitmedia facilitated an increase in Social Media ads, resulting in a noteworthy surge in link clicks compared to the previous month. In September, there were only 4,887 clicks, which escalated to 6,200 in October 2021. Similarly, the creative materials in Instagram ads experienced growth in terms of impression, reach, engagement, and clicks. Overall, the performance in October surpassed that of the previous month, particularly in terms of engagement and link clicks. As evidenced herein, it is a good result that Omni Hospital's website traffic has experienced an increase, thereby contributing to a corresponding elevation in awareness.
