Challenge: To sell the products effectively and communicate brand message easily
A leading multinational FMCG company usually distributes their product all over Indonesia. Therefore, they need to cooperate with the sellers in order to effectively sell the products and communicate the message of the brand. This has become a challenge because reaching out to all the sellers throughout Indonesia manually takes too much time, money, and effort. Moreover, not all sellers are able to understand the importance of communicating the brand’s message and how it should be done.
Solution: An advantageous app for both company and sellers
We believe the relationship between a company and their sellers must benefit both parties. It can sometimes be burdensome for a big company to maintain a good relationship with sellers as their partner. At Suitmedia, we are challenged to solve the problem by developing a retail engagement app to act as a medium to maintain a good relationship between a big tobacco company and their sellers.
Each seller or retailers of this company’s products can install the app on their Android or iOS smartphone. They would also need to register their phone number to get a verification code. After that, they are done with the registration process and completely ready to use the app.
There are some features on the app. The FMCG company can put news or press release that might be important for sellers to read so they will know what kind of message this company essentially wants to offer to their customers.
It is very important for sellers to change their way of displaying products from time to time. They should also know how low or high does the sellers set the selling price and how much products are left unsold in the sellers’ inventory. These three things are categorized as tasks that needs to be done by sellers while the company can control it without too much of a hassle thanks to this retail engagement app.
To encourage sellers to do their tasks, we introduce a point system. Each time the sellers changed the product display, filled the survey about the product price, and updated their stocks, they will get points that can be redeemed to get interesting rewards. This way, the FMCG company will get freshly updated information about their products and can control each seller easily while the sellers will be happy to do their tasks because they will get rewards in return.
By using this mobile application, both the company and the sellers can achieve their own goals while keeping a good relationship between one another.
