Visual Storytelling

Our Methodology for Effective Visual Storytelling

To craft captivating motion graphics and videos that effectively convey our client's unique brand narrative, Suitmedia employs a structured framework known as the Video Marketing Timeline. This framework comprises six key steps aimed at creating impactful and enduring video campaigns:

1. Understanding video goals
Within a video, there are typically three primary objectives to focus on: increasing awareness, encouraging consideration, or driving decisions.

2. Finding the right target audience
By defining a specific audience before video production begins, our clients can minimize the risk of their videos falling flat. During this phase, Suitmedia assists clients in developing buyer personas and mapping out their audience.

3. Figuring out the story
The foundation of a compelling video story rests on four essential elements: characters, conflict, quest, and resolution, all of which must be carefully determined.

4. Keeping creative requirements in mind
Throughout the storytelling process, Suitmedia remains mindful of individuals who will need to approve the video, ensuring that their creative requirements are met.

5. Sticking to timeline
From initial creative ideation to the actual distribution of the video, Suitmedia provides and adheres to a timeline. This timeline serves as a valuable tool for tracking progress and maintaining awareness of completed tasks and upcoming objectives, benefiting both Suitmedia and our clients.